BJ 1581 

Copy 1 

SPUNK 

By 

DAVID V. BUSH 

H 


Author 

Fundamentals of Practical Psychology 
Psychology of Success 
The Universality of the Master Mind 
Applied Psychology and Scientific Living 
Practical Psychology and Sex Life 
Psychology of Sex—How to Make 
Love and Marry 


PRICE 50 CENTS 


DAVID V. BUSH, Publisher 

225 North Michigan Blvd. 

Chicago, Illinois 












Fifty-Ccnl Series of Books 

By David V. Bush 


SPECIAL OFFER: Order any four books listed below for 
$2.00 and you may have any one of the others FREE. 


The Universality of the Master Mind. The Psychology 
of Contentment. 


Grit and Gumption. 


Spunk. 



*What Is Love?—How to Keep It—How to Overcome 
Failure and Adverse Environment. The Chemistry of 
Thought—How Thought Affects the Body for Health 
or Sickness—Success, Friends, Prosperity and Love. 


*Hov/ to Develop a Winning Personality. How to Be 
Beautiful and Popular. The Law of Abundance. How 
to Double Your Efficiency and Earning Power. 


*Smile, Smile, Smile. Fear, Man’s Worst Enemy— 
Where It First Came from and How It Can Be Elimi¬ 
nated. After this Life, What? 



*The Functions of the Subconscious Mind—Genius— 
Original Knowledge—Universal Mind. Different De¬ 
grees and Planes—What It Is—Where It Is—How It 
Works—Hunch—Psychoanalysis and the Subconscious. 


•This is from Applied Psychology and Scientific Living. 


DAVID V. BUSH, Publisher 
225 N. Michigan Blvd. 
CHICAGO, ILL. 



























SPUNK 

B, 

DAVID V. BUSH 

H 


Author 

Character Analysis—How to Read People at Sight 
The Fundamentals of Practical Psychology 
Applied Psychology and Scientific Living 
The Universality of the Master Mind 
Psychology of Success 
Psychology of Sex—How to Make 
Love and Marry 


Copyright 1924 

DAVID V. BUSH, Publisher 
225 North Michigan Blvd. 
Chicago, Illinois 


Applied Psychology and Scientific Living 

Success—to obtain the thing which one wishes most—is the 
greatest desire of everyone’s life. It may be position, money, 
love, influence, companionship or friends—there is one thing 
which stands as the supreme goal towards which you strive. 

There are powers within you which will help you win this 
goal. There are talents and abilities that will make you a suc¬ 
cess. There are laws of life that will guide you to victory. 

Those laws of life are clear and simple if you will but learn 
them. These sleeping powers will rise to your aid if you but 
know the means to rouse them. You, too, can be a success if 
you will follow the teachings which have been laid down for 
you in David V. Bush’s “Applied Psychology and Scientific 
Living.” 

It is written simply and forcefully—anyone can understand it. 
The laws and rules that banish fear and poverty and summon 
happiness and success are all explained with exhaustive thor¬ 
oughness. 

It is the book to which thousands point as the key to their 
success. 

It is the book that can lead you from the rut and set you on 
the highway to your goal. 

It teaches the Law of Abundance, the cure of Poverty, and 
how to double your efficiency. It discusses the power of visual¬ 
ization and how to make your dreams come true. It shows you 
how you can overcome failure and environment and take your 
rightful place in life. 

The rules for eliminating Fear are clearly brought out. Love 
and the means of holding it are discussed. You are told how to 
develop personality and become beautiful. The Subconscious 
Mind and its many functions are exhaustively treated. 

You are told how you may put the Laws of Suggestion and 
Vibration to work for your own success, and how by the Chem¬ 
istry of Emotion you can turn the negative thoughts of your 
mind to energy that will help you achieve your desires and 
obtain health. 

Price, in Cloth.$3.50 

David V. Bush, Publisher, 225 North Michigan Blvd., Chicago, Ill. 








YYtfai. £.1 Cut, i?*< 


• .nummii...■ ».. 111 .mmm *, 

CONTENTS 

Page No. 

I How Well Can You Take Defeat?. 5 

II Spunk ... 15 

III Get the Prosperity Habit. 19 

IV Have You Been Sidetracked?. 26 

V Take It Like a Soldier.. 34 

VI Each Cloud Has a Silver Lining. 37 

VII Why an Eagle’s on the Dollar. 44 

VIII What Are Your Needs?. 46 

IX Do You Believe in Signs?. 49 

X Patience Shot to Pieces.-----. 51 

XI The Bathtub and You...-. 59 

XII How Are You?. 63 

XIII Why and When Is a Man Old?. 65 

XIV Think Pleasant . 76 

XV It’s Better to Smile. 79 

XVI One Thousand Dollars a Week for 

Laughing... 82 

XVII Old and Yet New. 84 

XVIII Give and Get.-. 85 

XIX Psychology in Everything, Especially You 88 

XX The Unusual Man. 92 

XXI Keep Everlastingly at It—It Pays. 96 

XXII Where Does Abundance Come From?. 98 

XXIII Which Way Do You Think?.100 




























Copyright, 1924 
DAVID V. BUSH 


Printed by 
Neely Printing Co. 
Chicago. 


SEP IS 1924 

©Cl A 800922 

•VO I 


CHAPTER I 


HOW WELL CAN YOU TAKE 
DEFEAT? 

HERE is nothing but eternal victory 



for the man who can take defeat with 


a smiling grace and with a poised con¬ 
fidence in his ultimate triumph. 

Defeat is only another way of reaching 
one's goal, and as a rule, the more defeats a 
man has the greater will be his power in the 
end. 

“All the world's a stage" and we are 
merely players. All life is a school room 
where we learn our daily lessons, and the 
more pricks we get in life’s lessons the more 
punch we shall have for accomplishing ulti¬ 
mate success. 

We learn to swim by trying. Our efforts 
seem at first to be vain. We sink, we 
struggle, we come to the top and squirt 
water from our choking throat, we catch 
our breath quickly and try desperately to 
find a foothold which will enable us to keep 
our head above* water. We did not succeed 
in swimming the first time we made the 


5 


6 


SPUNK 


effort, but the fellow who tries the second 
time and the third time, the one who goes 
under but comes up again for the fourth and 
the fifth time, who struggles the sixth and 
the seventh time, the one who gives an extra 
kick the eighth and the ninth time, who does 
not feel his feet on solid bottom with his 
head above water, with the spirit to try it 
again for the tenth and the eleventh time and 
who sinks and comes up the twelfth and thir¬ 
teenth time—the one who finally gets in a 
stroke here and there, who gives a kick to 
keep his head above water the fourteenth and 
the fifteenth time, although he goes under 
and under and comes up and up and goes 
down and down and down and strangles and 
strangles and paddles and paddles and kicks 
and kicks, is the man who finally learns to 
swim! 

Defeated in his first effort, he is successful 
in the end. Driven almost to desperation in 
his vain endeavor to keep his head above 
water, but determined not to let one defeat 
or two defeats or three defeats or a dozen 
defeats, keep him from learning how to 
swim, he, in time, becomes a strong and ex¬ 
perienced swimmer. 

The greatest of the sons of men were not 
successful in their first undertakings. Some 
of the foremost men in all history have met 
nothing but defeat piled upon defeat, dis- 


HOW WELL CAN YOU TAKE DEFEAT? 7 


aster following upon the heels of previous 
disaster, failure dogging their footsteps for 
thirty, forty, fifty and sixty years, but in the 
end, triumph! That is the way of life—that 
is the way of success. 

Few men reach their goal without some 
sinking, strangling, choking, kicking and 
awkward paddling; and if perchance they do 
establish their first stride of success without 
the preliminary stride of the amateur learn¬ 
ing to swim, they usually become so inflated 
with their achievement that they never go 
far. They rest on their laurels and miss the 
higher success which .might have been theirs 
had they first been defeated a few times. 

It is a good thing for a man to meet de¬ 
feat—aye, for most men it is the best thing 
that can happen to them, and the man who 
can smile in his defeat and glory in his failure 
and exult in his loss, yet still keep the de¬ 
termination to try again, is not only made 
of the stuff that kings are made of, but is 
made of the stuff that successful men are 
made of, and is bound to conquer in the end. 

The old adage that you cannot keep a good 
man down applies to the man who has met 
defeat. It does not matter how many times 
the real success-to-be meets with defeat— 
those defeats are needed lessons to make him 
a greater success in the end. 

Call the roll of the truly great and see if 


8 


SPUNK 


their early defeats were not really the step¬ 
ping-stones to their final success. We are 
pretty safe in saying that the more defeats 
a man has, the more punches he gets from 
the hand of fate, the more black eyes en¬ 
vironment gives him, and the more rebuffs 
circumstance hands out, the greater will be 
his success in the end—if he never gives up. 

“Aye, there’s the rub!” The difference 
between success and failure is so small that 
no one can tell exactly where one ends or the 
other begins. Just where one man gives up 
because fate has dealt him an uppercut, the 
other man, who has had as many defeats and 
as many cuts below the belt, and who may 
perhaps have less genius into the bargain, 
goes on to his ultimate achievement because 
he comes back and tries again. He never, 
never surrenders! 

There is no ultimate defeat for the man 
who never says die. The crown of achieve¬ 
ment is placed upon the brow of the per¬ 
sistent man no matter how many times he 
may have been defeated. Why? Because 
he will not give up. The laurel wreath is 
not placed upon the brow of the timid or the 
fearful, nor is the race won by one who quits 
when a single defeat is scored against him. 
Achievement is handed on a silver platter to 
the man who will never say die! 

How many defeats have you had—how 


HOW WELL CAN YOU TAKE DEFEAT? 9 


many can you take—how long can you stand 
it? Can you come back with your old time 
“pep” when fate has given you an uppercut 
that splits your jaw? That is the ques¬ 
tion! The answer spells either ultimate suc¬ 
cess or permanent failure. There can be no 
failure in the end for the man who never 
says die. Victory, achievement, power, suc¬ 
cess and triumph await the man who tries 
again. 

Nearly every big financier of America 
has at some time in his life been a failure. 
The difference between these great men and 
many mediocre, fairly successful gentlemen 
is simply the spirit of coming back and try¬ 
ing again. 

In the bright lexicon of American man¬ 
hood, which fate has reserved for the cour¬ 
ageous, there is no such word as “defeat.” 
Or, if there is such a word, it signifies merely 
a stepping-stone to greater victory. 

How well can you take defeat? How often 
can you come back? How many times can 
you rebound from the knockdowns of life 
to the upright, victorious attitude of achieve¬ 
ment? As long as you can bound back de¬ 
feat will be only your best friend. The need 
of the hour is that each defeated person will 
take stock of himself, search his own 
soul, and from present defeat find a way of 
bringing about a greater success than he 


10 


SPUNK 


could have had if undefeated. Defeat is the 
lever by which a man can lift himself by his 
own bootstraps. Defeat can spell victory 
and triumph, and each visitation can be 
made to mean greater success in the end. 

From the time he stretched his gaunt body 
before the fireplace in the log cabin to see to 
figure his lessons on the back of a shingle, 
until his final great success, Abraham Lin¬ 
coln knew nothing but failure. The more 
disappointments he had, the more setbacks 
that were his, the more defeats scored 
against him, the more reserve power he ac¬ 
cumulated. Each failure was to him a lever, 
which by determination he used to raise him¬ 
self to the topmost pinnacle among men. 
He had but slight success before his crown¬ 
ing one, than which there could have been 
nothing greater. 

George Washington scarcely won a real 
battle until he forced the surrender of Corn¬ 
wallis at Yorktown, but that victory was a 
corker! It represented even more emphat¬ 
ically than the battle of Concord, the “shot 
heard round the world”—it was a declara¬ 
tion of the freedom of man which will be 
heard throughout all generations to come. 

Bull Run was a most disastrous affair for 
the Union forces in the early days of ’61, but 
that very defeat was the spark necessary to 
fire the ranks of the Federal army, and to 


HOW WELL CAN YOU TAKE DEFEAT? 11 


steel the spirit of the North. So, although 
it took four years to turn this first defeat into 
ultimate victory, the turn came; and when it 
did come, it came with such a bang and such 
a smash that the flag of the world’s freedom 
for every race of man was unfurled, never 
again to be lowered even to half mast. The 
defeat at Bull Run meant victory at Appo- 
matox Court House. 

The immortal General Grant who that day 
accepted with supreme dignity the sword of 
the South’s surrendered forces never knew 
that that by-gone defeat in his personal ex¬ 
periences was only to steel his ranks and in¬ 
spire them to the ultimate victory ahead. 

General Grant never knew defeat. He did 
not recognize it; he could not spell it when it 
came either into his own life or into the life 
of his cause. General Grant was far from a 
success until his final great achievement. 
His boyhood, schooldays and early manhood, 
as well as his years of full maturity, smacked 
of everything but success. Apparently de¬ 
feated at every turn, he seemed veritably 
marked by Mother Nature for a final spank¬ 
ing. Circumstance seemed to entangle him 
in its deadly meshes; conditions and environ¬ 
ment all appeared to vie one with the other 
to crush his spirit, break his back, and kill 
the last spark of manhood within him; but 
Grant in his personal and civic life knew no 


12 


SPUNK 


such thing as defeat. He was a man of vic¬ 
tory! He maintained a victorious attitude, 
and that which he maintained was finally his. 
Anyone who can keep the spirit of victory 
in the dark, gloomy days of defeat is bound 
to have ultimate triumph and success. 

How well can you take defeat? 

Can you take it like a Washington, like a 
Lincoln, like a Grant—can you take it like 
a man, like a son of the eternal God? If you 
can, victory is bound to be yours! 

Everybody seems to chew “Wrigley” these 
days. “Spearmint,” “Wrigley,” “bobbed 
hair,” chewing gum, all tied up in one. Is 
there an American son of an American, or a 
son of an adopted American, who does not 
know Wrigley and Spearmint? 

Wrigley, multimillionaire, making his way 
from the ranks of the dollarless to the 
heights of the richest, where his name is on 
every tongue, had plenty pf defeat; but each 
defeat was only a lessbn indicating to him 
the way to greater success in the end. 

Wrigley came to New York City twice to 
sell gum and went broke twice. After his 
second failure it is reported that he said, “I 
am coming back to New York and when I 
do, New York will know I am here!” He 
went back. It is said that he spent a million 
dollars his first time in New York, but he did 
not make a dent. New York chewed him all 


HOW WELL CAN YOU TAKE DEFEAT? 13 


right, but not in the way the public is chew¬ 
ing him now. New York chewed up his 
money, chewed up his advertising, and then 
swallowed him whole. Wrigley came back 
again. He left New York temporarily de¬ 
feated, but with a victorious attitude; with 
the spirit of the conqueror. He made an¬ 
other million, and then another. His fame 
spread, his gum was chewed and chewed 
and chewed all over—even New York was 
now chewing Wrigley’s gum, but not as 
much as it should. So Wrigley came back 
again to the scene of his two defeats, 
back to his chewing gum “Bull Run,” 
back to the battlefield which had been 
soaked with the sweat of his brow and 
the blood of his heart; back to the place 
where he never could have been worse off. 
How did he come back? With the spirit of 
victory; with the manner of the conqueror! 
Back with the old fire and the old faith in 
himself, for the third time Wrigley invaded 
New York! For the third time his chewing 
gum howitzers, his Spearmint gatling guns 
and his “P. K.” armored tanks were con¬ 
centrated on the bill boards and newspapers 
and magazines of the metropolis; and be¬ 
hold—Wrigley won back the two fortunes 
he had lost in Greater New York City! 

How can you take defeat? Aye, that is 
the question. To be defeated or not defeated 


14 


SPUNK 


must at some time be answered by every 
living son of Adam. Your future depends 
entirely upon how you answer it. To be de¬ 
feated and then “suffer the slings and arrows 
of outrageous fortune” with the shreds of 
failure slipping from your hands, but facing 
the world with the spirit of victory and 
achievement, means that your defeat will be 
turned to victory in the end. 

How can you take your defeat? That is 
the question. Answer it in the affirmative 
and you have won so solidly that nothing 
this side of eternity can keep you from ulti¬ 
mately running up your flag of victory on the 
heights of eternal achievement! 

How well can you take defeat? 


CHAPTER II 


SPUNK 

W HAT is the difference between the 
man who ultimately succeeds and the 
man who fails? Spunk! 

What if you have been slapped around by 
fate, cuffed by circumstance, jostled by 
heredity? Spunk -doesn’t give a rap how 
many raps you’ve had! Spunk thrives on 
raps and jostling and knocks and cuffing and 
rebuffs. Spunk only smiles in the face of 
defeat. When hit the hardest, spunk smiles 
the broadest. 

Get spunk! 

John L. Sullivan, who for twenty-five 
years was king of the pugilistic world, 
claimed that he never felt a blow from his 
opponent while in the ring. He was so ab¬ 
solutely immersed in the job at hand, and 
had learned so thoroughly to concentrate 
toward the one objective of battering down 
his opponent, that he did not feel his op¬ 
ponent’s blows no matter how violently they 
were delivered. That is spunk. 

The fellow with spunk does not care how 
15 


16 


SPUNK 


many times he has to battle, for battling only 
develops more spunk. The more he battles 
the more spunk he gets, and that is another 
way to win—the only way. 

Solomon in his Proverbs instructs us: 
“With all thy getting, get understanding.” 
We would humbly add, in this modern day 
of materialistic scrambling after money¬ 
bags, influence and power, that in all your 
getting you had better get spunk, and plenty 
of it. The more you get the better for you 
and the better for spunk! 

I know a man who in his career has had 
as many cuffs and rebuffs as a dozen men 
could stand, yet who has achieved signal 
success in his line of work. The harder this 
man was cuffed and rebuffed, the clearer he 
kept his head, the harder he worked, and the 
more confidence he had in his ultimate 
achievement. That is spunk. 

Anybody can be cuffed and beaten. Any¬ 
body can be rebuffed and give up. Anybody 
can be battered and scarred, but the thing 
that saves is spunk—and anybody can have 
spunk, too, if he will! The idea which you 
entertain in your mind is the thing that 
counts. If your idea is that of spunk, spunk 
is what you will have. If your idea is to 
bow to the “inevitable,” you are going to 
bow; and as you bow someone will kick you 
from behind and knock you over. The idea 


SPUNK 


17 


is the thing that counts. Get the idea of 
spunk, and the more vivid you make it the 
more spunky you will become. Think spunk, 
and you will be spunky! 

A rat is one of the most cowardly of all 
creatures. If he has a chance of running 
away he will take it. But when cornered, 
and utterly without an avenue of escape, 
he develops into a veritable fury and 
fights like a wildcat. We should not recom¬ 
mend anyone to be a rat, but we recom¬ 
mend anyone when cornered to have the 
spunk of a rat. Perhaps all you need to 
discover you have spunk is to be cornered. 
Maybe the loom of life is now weaving a web 
to corner you, and maybe that is the very 
thing you need. Maybe you are cornered 
now, so that all you need is the inspiration 
of a temporary setback to make you strike 
out and batter down the circumstances 
which have cornered you and seem to have 
beaten you. 

Man is only clay in the hands of the pot¬ 
ter, so the good book tells us; but now we 
understand that we are the potter, and 
that the power within us is the God-power 
to mould our own pattern and achieve our 
own success. We are clay, but we are God- 
inspired clay. Clay, but the clay that gods 
are made of. The omnipotent power is resi¬ 
dent within each individual, and by our own 


18 


SPUNK 


thinking’ we determine and fashion our¬ 
selves. Inoculate your life-clay with some 
of the spirit of spunk, and, lo and behold!.— 
the potter of life, your own power within, 
will mould into full perfection the thing your 
inmost spirit cries to be! Inculcate into your 
life’s clay the spirit of spunk, and spunk you 
will have. 

The world gives way to the man with 
spunk. Have spunk, and the world is yours! 
Fate itself, the seemingly inevitable, is over¬ 
come by the man of spunk. Have spunk, and 
the inevitable will for you be success, pros¬ 
perity and achievement! 


CHAPTER III 


GET THE PROSPERITY HABIT 

M ANY people do not have abundance 
and prosperity and are not successful 
because they have not cultivated the 
prosperous, abundant, successful attitude. 
Get the prosperity habit of thought. 

It is impossible for a man to attract abun¬ 
dance to him, have prosperity and worth¬ 
while success if his whole mental attitude is 
not tuned to that key. It is like fishing with¬ 
out bait—it is like going to a Fourth of July 
picnic expecting to have a lot of good things 
to eat and taking nothing with you. You 
might get a fish, if the fish is blind, or you 
might get something to eat at the picnic if, 
perchance, someone takes pity on you, but 
that is about the only thing that will happen. 
So, in the world of prosperity, we might 
become fairly prosperous, but it will be one 
chance in a million unless we have the pros¬ 
perous frame of mind—the bait, by which 
we “catch” success. 

We get in this life only that which we are 
going to get. We may go fishing all day in 
the boiling sun, blister our hands, wear out 


20 


SPUNK 


the seat of our pants, come home with an 
empty line, empty stomach and empty bas¬ 
ket, but if we did not take with us the right 
kind of bait to attract the fish to our inviting 
hook, we cannot blame the fish, the time or 
the place. The fault is ours, simply because 
we did not conform to the rules of the fish¬ 
ing game—knowing that the fish have appe¬ 
tites and do not bite on bare hooks or hooks 
improperly baited. 

So a man may fish a lifetime for prosperity, 
success and abundance, but without the bait 
of the right mental attitude never win suc¬ 
cess, prosperity and abundance, achieving 
only the customary “fisherman’s luck.” 

The fact is that if a man is to be prosper¬ 
ous, he must think in terms of prosperity. 

The law of Karma is ever true—what we 
sow we reap, and if a man sows poverty, the 
unsuccessful seed-lack-of-abundance “bait,” 
he will get that which he sows. To have 
prosperity you must sow the seed thoughts 
of prosperity. Get the prosperity habit of 
thinking. Think that you can have pros¬ 
perity, believe that you are going to have 
prosperity, know that prosperity is yours, 
claim it now, have the victorious attitude of 
the successful man today, and the bait that 
you are using, the seed you are sowing will 
attract to you the things you want. 

We would think a man was crazy if, on the 


GET THE PROSPERITY HABIT 


21 


Fourth of July, in the boiling sun, setting 
out to see how far his corn had grown, he 
went into a garden patch of Russian thistles, 
into a patch where he had not sowed corn. 
We get what we sow. If we sow corn, we 
get it. If we sow wheat, wheat is what we 
harvest. If we sow Russian thistles, Russian 
thistles is what will spring up. We get the 
thing we expect to get; therefore, create, 
maintain and hold the prosperity habit of 
thinking. 

How many, many people expect to have 
prosperity and then go to work with a face 
downcast, a spirit that is broken and a men¬ 
tal attitude of defeat! Everyone in the 
office from the errand boy to the boss him¬ 
self will catch the defeat vibrations of the 
down-cast individual and no one will have 
confidence in him, not even the floor 
sweeper. Instead of blaming circumstances, 
conditions, environment and fate because we 
are not successful, let us throw the search¬ 
light of fairness into our own souls and see 
what is our mental attitude. Do you really 
believe in prosperity? Are you looking for 
it, do you expect it to come, are you con¬ 
fident it is yours ? If you are, then one of 
these days you will garner a big barnful of 
the things you expect to get—prosperity, 
abundance, success. 

A man may be the greatest genius God 


22 


SPUNK 


ever let breathe, but if he has not enough con¬ 
fidence in himself, enough spunk to strike 
out for himself, enough grit and gumption to 
see he is a spark of the divine, the chances 
are the world will never know he is alive. 

Get the prosperity habit! 

There is ho difference between you and 
the successful man unless your thinking 
makes it so. Every great and successful 
human being who has trod the globe has 
believed in his own power of achievement. 
You have the same birthright as the rest of 
the sons of God—claim your birthright now, 
create the habit of prosperous thinking. 

“Thoughts are things,” said Shakespeare, 
and Shakespeare understood. Whatever you 
achieve, you literally achieve by thinking. 

The shuttle which weaves the fabric of 
life’s success on the loom of achievement is 
the victorious mental attitude. If you 
would be prosperous, if you would be suc¬ 
cessful, if you would have abundance, think 
abundance. The same energy spent in wor¬ 
rying about our debts, grieving over our 
poverty, railing against fate and condemning 
our situation, if spent in the right mental 
attitude of prosperity, success and abun¬ 
dance, would bring to us the things which 
we want instead of keeping us chained to the 
thoughts we loathe and against which our 
souls rebel. 


GET THE PROSPERITY HABIT 


23 


We cannot think poverty and have abun¬ 
dance. We cannot think failure and have suc¬ 
cess. We cannot think limitation and have 
prosperity. For that which we think, we 
have. We become like that which we think. 

If a man is going out into the world for 
game, he has to go prepared to get it. 

The man hunting big game—elk, moose 
and bear—does not go on his expedition 
with a pop-gun over his shoulder. He goes 
prepared to get the thing which he wants, 
equipped with rifle and shells. So in the 
game of life. To get that which we want 
we must first be prepared in mind that we 
are going to get it. Throw away your 
“pop-gun” of failure, lack, limitation and 
fate, and put in its place steel jacketed shells 
and big caliber rifle, with the hammer all 
cocked ready to be pulled by the finger of 
success and “Bang!” down will come your 
big game of achievement. To get the thing 
you want, be prepared. To have prosperity, 
expect you are going to get it. 

What would you think of a man who starts 
out from San Francisco to go to Liverpool 
and buys a railroad ticket only to New York 
City, expecting to board a boat and get 
across the great, wide, deep Atlantic with¬ 
out a steamship ticket or the equivalent 
thereof? You will think he is crazy, foolish 
or mad. To go to his destination he must 


24 


SPUNK 


have the wherewithal to get there. Wise 
is the man who either buys his ticket clear 
through to his destination, or makes other 
provision for the same. 

The man who starts out upon the road of 
life without a through ticket of right think¬ 
ing may travel half-way across the continent 
of experience, reach his New York of liv¬ 
ing, but never cross the deeps of life’s great 
success because he has made no provision 
for the latter part of the journey—the pro¬ 
vision of right thinking. 

If you are going to travel the successful 
road to the top you must be equipped in 
mind so that you will ultimately reach your 
goal. That mental equipment is, first of all, 
belief that you are going to get there. Get 
the prosperity habit of thinking. 

When the airfleet, expecting to circle the 
globe, left Seattle, it was equipped with all 
sorts of mechanical contrivances designed to 
meet every emergency so that when an en¬ 
gine went bad in the American ship of the 
air, Yankee ingenuity had already antici¬ 
pated just such an emergency and at once 
connected up another engine in its place. 
The trip was not given up because of de¬ 
ficiencies in mechanism. 

So in life, when a man starts around-the- 
world flight of success if he be wise he will 
equip his mental mechanism with the right 


GET THE PROSPERITY HABIT 


25 


kind of energy-appliances. If when he hops 
from a continent to an island he strikes a 
dead air chamber, and the flight seems to be 
ruined by the danger reefs ahead, the re¬ 
sourcefulness and ingenuity of the pilot do 
not fail him—he is ready for any emergency. 
So in your air flight of life, be ready for 
anything that comes—your readiness de¬ 
pends upon your mental attitude. 

There is no defeat for the man who does 
not believe in defeat. There is no failure 
for the man who does not accept failure and 
will not bow to the mandate of the “inevi¬ 
table.Your mental equipment depends 
upon vision, foresight, courage, faith and vic¬ 
tory. If you expect to make a prosperous 
flight of the world, add to this mental equip¬ 
ment the attitude of prosperity, and pros¬ 
perity you will have. You may have to 
detour, you may have to back up, you may 
fly ahead and get balked by tricky wind 
currents, but that is not anything, it is only 
another way of having fun while en route to 
your ultimate goal—prosperity. 

To have prosperity, expect it. To have 
prosperity kno.w that you are going to get 
it. To have prosperity take every jolt, mis¬ 
fortune, handicap, hindrance and accident 
as a training school for a greater and more 
precious prosperity-loving-cup in the end. 

To be prosperous, think prosperity—that 
is, get the prosperity habit of thinking. 


CHAPTER IV 


HAVE YOU BEEN SIDETRACKED? 

V ERY few of the world’s great men have 
come into their own before fifty years 
of age. Most all of the “Sons of 
Achievement” have been sidetracked some 
time or other. Rare are the sons of men who 
blaze forth in meteoric fashion while young. 
True, some have enjoyed this experience but 
they are few in number. As a rule the one 
who has had his great success while in his 
twenties or early thirties is the one who 
peters out at the age of sixty. Not everyone 
can stand success. 

The one who makes the greatest headway 
while he is young is inclined to rest upon his 
oars. At the age of forty-five or fifty, when 
he ought to be pulling the strongest, he has 
got into the habit of drifting, thinking back¬ 
wards to his early success, resting upon his 
laurels, instead of looking forward and 
pulling upstream to a new and greater goal. 

Blessed is the man who has been side¬ 
tracked a time or two. x 


26 


HAVE YOU BEEN SIDETRACKED? 27 


Every experience of life is good and the 
bitter ones best of all. 

Sidetracking is a mighty good thing for 
most men who are ambitious to render the 
greatest amount of service and put in their 
best licks for success and prosperity. 

How patient can you be when you are 
sidetracked? Can you plug as hard on the 
side track as on the main line? Can you 
work with energy, vim and vigor free from 
bitterness when the switchman of experience 
has run you onto the sidetrack of life? 

Can you dig in your toes and grit your 
teeth and clinch your lists and pound away 
as hard on the sidetrack as though you were 
flying smoothly ahead on the main line 
aboard the Twentieth Century Limited? 
The answer to this spells ultimate success or 
failure. 

The man who is sidetracked and still fights 
bravely on, taking conditions as they are and 
wringing from circumstances a still greater 
desire to achieve, is the man who, in the end, 
will profit by the sidetracking experience 
and thank God that he had it. 

Every experience is for your good and the 
sidetracking best of all. 

On the side track you will be having new 
experiences, you will be learning more and 
better lessons of life, you will be storing 
away in the temple of life, knowledge, in- 


28 


SPUNK 


formation and experience which will be in¬ 
valuable in the years to come. Then the 
switchman of your good fortune, inspired by 
your varied experiences, will throw the 
switch again, shooting you onto the main 
line with a velocity and a momentum which 
will carry you further on the track of 
achievement than could have been possible 
had you not been on one of life’s sidings. 

Do not grumble while sidetracked. Do 
not rail against fate while marking time on 
the siding. In such a negative state, you 
spend enough energy to shoot you from 
where you are to where you want to be, if 
spent in the opposite thought, in positive 
belief in yourself and your ultimate success, 
backed up by energetic effort and study. 
Thought is energy. Thought is power. 
Thought is achievement! 

While on the siding do not think of con¬ 
ditions as they are, but think of conditions 
as you want them to be. While sidetracked 
spend your energy planning for the future, 
thinking of the goal ahead, believing in your 
ultimate victory and that energy will in time 
change the siding into the main line. 

While on the side track of life smile, be 
optimistic, look up and not down, be cheer¬ 
ful and courageous, remembering that every 
experience of your life is for your good, and 
the sidetracking best of all. 


HAVE YOU BEEN SIDETRACKED? 29 


Very often the experience of life which 
seems to be the crushing blow is the very 
thing needed to send us the farthest up— 
aye, every disastrous shock, every crushing 
blow, every defeated purpose, every side¬ 
tracked experience, comes into a man’s life 
for the very purpose of getting him ready 
to do something bigger than he could have 
done without the disappointment, provided 
he spends his energy in constructive, opti¬ 
mistic, courageous thinking. 

Russell H. Conwell was reputed the great¬ 
est preacher of his day. Charles H. Dana, 
of the New York Sun, called him one of the 
three greatest men of his generation. Con- 
well was sidetracked for years. 

Conwell felt the urge and the “call” to 
preach, but was sidetracked. He was a news¬ 
paper reporter, an editor, a traveller, a real 
estate agent—sidetracked from his main 
purpose. At the age of thirty-eight when 
he decided to give up the things which had 
held him down, that had prevented him from 
beginning a professional career, and ac¬ 
cepted a call to the little Grace Baptist 
church in Philadelphia, his friends and fam¬ 
ily were so disappointed that when he de¬ 
parted to accept his pastorate in Philadel¬ 
phia they would not even go to the station 
to bid him goodbye. He was told, “You are 
too old to begin a professional career and be 


30 


SPUNK 


successful; you have crossed the 'deadline.’ 
Taking up a new and difficult vocation with¬ 
out special training, with the little pay and 
slight chances for advancement at your age, 
is dead wrong”—so his relatives thought. 

Do not pay too much attention to what 
your relatives think. 

Sidetracked was Conwell, but his experi¬ 
ences in life, in globe-trotting, in business, 
in meeting men and rubbing up against the 
experiences of existence were the very 
things needed to make him one of the great¬ 
est men of his day. Without having* been 
sidetracked, Conwell might have died, un¬ 
known, unhonored and unsung. 

Ralph Waldo Emerson was, in his day, one 
of the most sought after lyceum attractions 
in America. Emerson not only became fa¬ 
mous but very rich. Emerson’s greatness 
depended upon the fact that he had been 
sidetracked. Emerson was a regularly or¬ 
dained "Minister of the Gospel,” but he dis¬ 
agreed with the orthodoxy of his day and 
told the world a few of his opinions. Bang! 
his clerical head was cut off by the ecclesias¬ 
tical guillotine. He was excommunicated, 
•kicked out of the church, his ministerial 
papers taken from him; he was ostracized 
by his "brethren,” branded as an outlaw, run 
onto the sidetrack of life with all of the 
speed that ecclesiastical machinery could 
develop. 


HAVE YOU BEEN SIDETRACKED? 31 


Emerson sidetracked, made Emerson rich 
and famous. 

Maybe the very thing that sidetracked you 
was the particular thing you needed to bring 
out the metal which is in you, to steel your 
latent powers to greater achievement. Side¬ 
tracked ! It is a mighty good thing for any¬ 
one. 

Charles M. Fillmore, head of an institu¬ 
tion that prints over a million books, maga¬ 
zines and pamphlets a month, whose great 
teachings girdle the globe, in middle life was 
sidetracked. 

He had engaged in the real estate business, 
and successfully, as far as his particular 
work was concerned, but he felt a call to 
render service to mankind in a different way 
from selling skyscrapers and real estate. So 
he began talking to individuals and started 
a little “sheet” telling what he believed the 
mind could accomplish. He first got out, 
himself, his little messengers of printed ink 
and paper. Sidetracked to a homemade un¬ 
recognized paper. Sidetracked for years, 
but he kept on just the same. His message 
spread, his paper grew, disciples began to 
assimilate his ideas, and today in Kansas 
City, Mo., his great plant covers a whole 
city block. His editorial staff, his great corps 
of hundreds of workers, and his great ro¬ 
tary presses turning out a million copies a 
month! Sidetracked 


32 


SPUNK 


It was on the side track that Fillmore got 
his best experience, put in his best licks for 
the great success he has achieved. 

Blessed is the man who has been side¬ 
tracked, and if sensible as well as successful 
he thanks God for the siding. 

I have a multimillionaire friend in St. 
Louis who came to the city a poor man, and 
with the savings of a lifetime, representing 
but a few hundred dollars, invested it in what 
appeared to be at the time a will-o’-the-wisp. 
When the thing seemed to have gone to 
smash and all of his earnings lost, himself 
out of a position, his friends laughing at him 
for being a fool, he went on the sidetrack 
coolly, deliberately, optimisitically and cour¬ 
ageously. He never swerved from his ulti¬ 
mate goal. What money he had he had stuck 
in the venture and he would stay by the ship 
even though that ship was sinking. With 
a spirit undaunted and with the faith of an 
Abraham, he stayed on the side track, keep¬ 
ing his face turned toward the main line. 
Failure was the thing he needed. He stayed 
by the guns. He had lost his money and his 
position. Sidetracked, but on the siding he 
made his own job. The one man on the de¬ 
serted ship, he stayed by the thing that had 
fizzled. Little by little the ship began to 
float, the wreckage was saved, the salvage 
cashed in, and today he is head of one of the 


HAVE YOU BEEN SIDETRACKED? 33 


biggest concerns of its kind on the continent, 
a multimillionaire! He made his millions by 
being sidetracked, and taking it gracefully 
like a man, courageously like a victor, trium¬ 
phantly like a king. 

It does not matter whether you are side¬ 
tracked or not—it matters only how you act 
on the siding. Spend your thought, your 
energy, your time and your efforts with head 
uplifted, with shoulders thrown back, with 
eyes keenly set upon the goal, and as surely 
as you are sidetracked, so surely will you in 
time hit the main line and pull in at the ter¬ 
minal of a greater success. 

Thank God for being on the siding! 


CHAPTER V 


TAKE IT LIKE A SOLDIER 

W HAT kind of a punch can you take 
from the world’s mailed fist? A side 
winder? That is all right, take it like 
a soldier! 

If there is anything the world likes and 
admires it is a man who has spunk, and if 
there is anything that makes an individual 
feel like a man it is the feeling that he has 
grit, gumption and spunk. If there is any¬ 
thing that will make a man who is ready to 
surrender, feel like going on until he accom¬ 
plishes the thing he has set out to do, it is 
spunk,—taking things like a soldier. 

# Have you had a full swat in the face by 
circumstances until you are staggered? 
(That is dandy, take it like a soldier.) 

Staggers are good for a fellow—after it is 
over. He can appreciate straight walking a 
little better. 

Nothing can eternally go wrong with the 
man who takes it like a soldier—things are 
bound to turn for him tomorrow. Nothing 
can be so bad that it can make such an one 
34 


TAKE IT LIKE A SOLDIER 


35 


cringe. He may hesitate, he may stagger, 
he may catch his breath, blit you cannot stop 
him; you cannot break his back. He may 
slow up; he may back water; he may recon¬ 
noitre; he may seek shelter for a time, but 
it is only temporary; he is getting ready for 
a better sprint, for a greater fight and for a 
more glorious victory. 

Whatever comes, take it like a soldier. 
Swallow your pride if you have to. Grit your 
teeth if you must, take the contumely of 
your neighbors if necessary, but smile with¬ 
al and take it like a soldier. 

In time you will see your pride was false, 
your teeth will become strong by exercise 
and your neighbors’ frowns turn into expres¬ 
sions of congratulation. 

To say to yourself, “I will take it like a 
soldier,” will immediately change your whole 
outlook on life, nay, that is not all—just how 
one meets the changed circumstances of 
one’s objective world, is the expression of 
one’s individual thinking. 

To feel that you are a beaten soldier is to 
acknowledge and accept defeat. To think 
that you belong to the regiment, to think 
that you are a “marine,” to think that no 
matter what comes you can take it like a 
soldier, is to change your inner being, which 
in turn will change your outward world. 

Your conditions today or tomorrow all 
depend upon your mental attitude. 


36 


SPUNK 


Take- it-like-a-soldier-mental - attitude 
spells success and happiness. Take it in any 
other kind of an attitude and, good-night! 
No one can tell what will happen. 

Take everything today and tomorrow and 
forever like a soldier and everything good 
that the world has to give to you and yours 
will in turn be dispensed as a good soldier 
desires it to be. 


CHAPTER VI 


EACH CLOUD HAS A SILVER LINING 

E ACH cloud has a silver lining, but, you 
say, you don’t believe it. Pshaw, that’s 
all in your way of thinking just now. 
You will change your mind tomorrow. 

When a person is going through “The 
Valley of the Shadow of Death,” or trudg¬ 
ing the tread-mill of life’s monotony, or 
has his back up against the wall of difficulty 
and misfortune, it seems to be the natural 
thing for him to see only the present, forget 
all about the past and give no thought to 
the future. The truth of the matter is 

that in the past there have been thou¬ 

sands more of clouds with silver than with 
any other species of lining. Further¬ 

more, if you keep the right frame of 
mind during the time when the clouds are 
hovering near, there will be thousands of 
brighter clouds in the future. Whether your 
clouds remain long or not depends upon how 
you think. Whether your future clouds will 
all have silver linings, also depends upon 
how you think. 


37 


38 


SPUNK 


If you think the clouds are dark now and 
are going to remain dark, you can just bet 
your bottom dollar that they will be dark for 
some time; and if you are unpsychological 
enough to think that the future holds no 
bright clouds for you, you can also bet your 
very last copper that there will be lots of 
dark clouds in the future. 

Whether your life has dark clouds with 
many silver linings, or dark clouds with 
mourning embroidery, all depends upon your 
attitude of mind. 

Where are the fellows who have never had 
any dark clouds? Can you name them? No, 
not one. That seems to be the law of life in 
our state of consciousness and why should 
you expect to be a favored son of Adam, to 
have nothing but sunshine and flowers, silver 
linings, and golden sunsets? 

Of course, in the future, when we reach 
the higher state of consciousness, there will 
be no such thing as a dark cloud, but we are 
living today—here—now. Your dark clouds 
may come, but they will soon disperse if you 
think they will. 

Honest to goodness, down in your heart 
today, you know that things are better for 
you than they used to be. Aha, I hear you 
say: “No, that is not so; I used to have 
money, but it got away.” “I had a sweet¬ 
heart, but I lost her.” (Maybe that was 


EACH CLOUD HAS A SILVER LINING 39 


mighty good for her—who can tell) ; or, “I 
had a business, and it is all shot to pieces.” 

Sure, you can say such things as that— 
anybody can. But down in your heart, 
you know that the fire of experience has 
made you a better human being and that 
although you have lost money or love or 
business it has not actually been a loss, but 
an investment. The experience you have 
got out of this lost investment is a thing 
which will make you better now, and give 
you more money, love, and business in the 
future. 

Every experience of life is good. The 
psychology of all dark clouds is to turn them 
all into silver linings. Right thinking will 
do it. You can do it, the same as others 
have done it. 

I know a man who lost a thousand dollars 
a week for nearly a year. He did not grum¬ 
ble. He did not complain. All the time, he 
held the thought that what he was losing 
would come back to him in a greater way, 
and why not? The psychology of the whole 
affair was that he was tickled to death that 
he had a thousand dollars a week to lose for 
so long a time. Five years before, he had 
never had a thousand dollars in his life. The 
thousands he had made, he maintained 
would be made again with interest added. 
He had not lost a dollar of his principal. 


40 


SPUNK 


Surely, any human being instead of com¬ 
plaining about a loss or about dark clouds, 
ought to be tickled to death that he could 
afford to have a loss. It is better to have 
loved and lost than never to have loved at 
all, so sang the poet Tennyson. It is better 
to have money to lose, than never to have 
had any. And when it is lost, it is bound to 
come back, if you keep the right attitude of 
mind. 

What is your dark cloud anyway, com¬ 
pared with the other fellow’s! I’ll bet a 
penny that right now you are making 
mountains out of mole-hills. If some other 
poor rascal who has had affliction following 
upon the heels of affliction, and one sorrow 
chasing the other sorrow in quick succession, 
and one loss following another, had experi¬ 
enced merely the little trouble you are hav¬ 
ing now, he would think he was on a joy¬ 
ride or Fourth of July picnic. It is all a 
state of mind. You’re magnifying your little 
troubles, while the other great trouble bearer 
is taking his like a soldier. 

Buck up! Get a grip on yourself. Point 
a finger of disgust at yourself for daring to 
entertain the idea that the dark cloud is dark. 
Right now it is bursting with showers of 
bright-linings, and you do not know it. Your 
own mental attitude of gloom and discour¬ 
agement is pushing back the silver lining and 


EACH CLOUD HAS A SILVER LINING 41 


the silver rays of success, health and happi¬ 
ness are not able to penetrate the dark clouds 
of your mental imagery. 

It’s all in a lifetime, anyway, whatever hap¬ 
pens, and you ought to be tickled to death 
that you can have it happen. Because, what¬ 
ever happens is for the best, if you think so, 
and tomorrow all of your clouds will be 
covered with layers upon layers of silver. 

There are no dark clouds unless you be¬ 
lieve it. There are no troubles but can be 
turned into joy, unless you deem it other¬ 
wise; there are no losses that are not gains, 
unless you confess it; there are no experi¬ 
ences of life but those that are for your good, 
unless you think it. 

Whatever you have comes by thinking. 
Yesirree, even your black clouds are a mat¬ 
ter of your own thinking. Remember, it is 
always darkest just before dawn. 


DARKEST BEFORE DAWN 


The clouds seem to float in more silent array, 

And the hush to grow palpable, just before day. 

All the forces of Nature seem subtly combined 
To strike solemn awe into man’s mortal mind. 

If we did not expect such an hour dark and still, 

It would seem that the gloom were an omen of ill, 

But we enter this stillness, this black, cosmic shroud, 
Knowing well that the daylight will push back the cloud. 

From childhood’s glad gambol on life’s happy lawn 
Man learns that it’s gloomiest just before dawn, 

And so as he rambles by streamlet or bower, 

His heart turns to worship, whatever the hour. 

Be it darksome and cold, ere the birds are awake, 

He is never too weary obeisance to make, 

Though he shrinks just a trifle as darkness grows deep, 
He knows that the dawn o’er the hill will soon peep. 

And so on life’s pathways by every man trod. 

Each must cherish a faith in himself and his God. 
When a cloud of disaster appears in the sky, 

And beneath its fell torrents defeated we lie; 

When we think that the rainbow will never appear, 
When no angel seems present to wipe our last tear; 
Let us spring hack to childhood, as light as a fawn, 

And recall the old lesson of dusk before dawn. 

In life, as in Nature, clouds gather and pass; 

And their long trailing shadows float by on the grass. 
42 


DARKEST BEFORE DAWN 


43 


As thicker they come in their nebulous flight, 

We fear that the next will bring terror and night. 

But lo! like the darkness preceding the dawn 
The worst ones soon lift, and depart from the lawn; 
While the sun, all the fairer for being away, 

Gleams above the green branches and gladdens the day! 

No grief e’er so gruesome, no night e’er so black, 

But that rosy Aurora will push the clouds back; 

So when troubles seem thickest, like gusts of foul smoke, 
And with fast-ebbing spirits in darkness we choke; 
When we think that our efforts have all been in vain, 
And our souls groan aloud in their terror and pain; 
When before us but gulfs of black space seem to yawn. 
Then remember the lesson of dusk before dawn ! 


CHAPTER VII 


“WHY AN EAGLE’S ON THE 
DOLLAR” 

MAN past middle life, very much in 



the dumps, down at the heel, with a 


hole in his pocket-book and nothing 
to put in it, told me that he knew why the 
eagle is on the dollar. “It flies away sq I 
can’t get it !” 

That man’s lack of abundance was purely 
a matter of his mind. He had a wrong idea 
of what the eagle is on the dollar for. As 
long as he thinks the eagle is on the dollar 
to make him chase it, all the chasing in the 
world can never let him catch up to. it, and 
he is going to have a merry chase after a lot 
of eagles he will never catch. He will never 
even get near enough to put salt on their 
tails. He has the wrong slant. 

If a man thinks money is going to get 
away from him, it will get there and in a 
hurry. And the bigger he thinks the eagle 
is, and the more power he thinks it has in 
its wings, the faster the dollars are going 
to fly away from him, and the harder he is 


44 


“WHY AN EAGLE’S ON THE DOLLAR” 45 

going to puff in trying to shoot some of the 
eagles and put them in his game bag. 

That man did not know what the wings 
are on the eagle for, but I will tell you. The 
eagle is on the dollar with good strong 
wings, flying your way, and bringing oodles 
and oodles and oodles of sixteen-to-ones with 
him. Get your game net ready to coop ’em! 
They are flying your way, but they’re going 
to pass you if you don’t corral them. And 
they’ll never even come your way if you 
think they’regoing in the opposite direction. 

Get the right idea of the dollar, and the 
dollar will get to you! 


CHAPTER VIII 


“WHAT ARE YOUR NEEDS?” 

HE more your needs, the more should 



be your accomplishments in the future. 


Needs form nature’s spurring way of 
pushing a man up and up and up. 

The flower pushes itself through the soil 
because it needs the sunshine. Go out into 
the forest and see how the tall trees gradu¬ 
ally push themselves upward. Sometimes 
we find great trunks perceptibly inclined 
toward a lighter space and sometimes we 
notice more limbs on the sunnier side of a 
tree than on the other. Such anomalies when 
not due to the great northwest winds are 
invariably due to the tree’s quest for light. 
It strives for all the light it needs and in the 
effort grows more on one side than on the 
other. 

What are your needs? The more your 
needs, the more nature grants you in the 
way of dynamic urge and inward push to 
seek that which you want. If your needs 
are great, then you know that your fulfill- 


46 


“WHAT ARE YOUR NEEDS?” 47 

ment in the future will be great, provided 
you keep the right attitude of mind. Believe 
you will achieve, that you’re going to get 
there, that you can, you will! 

The history of nature, human and sub¬ 
human, is the same story of need and its ful¬ 
fillment. The biologist gives the theory that 
the seal was originally a land animal of the 
wolf or dog variety which during dangers 
and protracted famines on land sought its 
food first nearer and nearer and finally in 
the water. It has now acquired most of the 
characteristics of an aquatic animal, nature 
having come to its aid in the face of its great 
need and its equally great determination. 

Need was the impetus for the change. 
Impressed and constantly reimpressed by 
the need of existence, generation after an¬ 
other achieved the modifications which cul¬ 
minated in the seal form. 

Your greatest growth, no doubt, will come 
because you have more needs—you need edu¬ 
cation, you need better environment, you 
need more money, you need success. The 
more your needs, the greater within you will 
be that urge and pushing toward the sun¬ 
light of success. 

Be thankful that you have lots of needs. 
Rejoice that there are many things which 
you still desire, and be happy that you are in 


48 


SPUNK 


a world where the response to your needs, 
if you properly apply yourself, will bring to 
you the thing you want. 

Rejoice in your needs! 


CHAPTER IX 

DO YOU BELIEVE IN SIGNS? 

D O you believe in “signs”—“bad luck”? 

I should like to devote about one hun¬ 
dred pages to ridiculing the foolish 
superstitions attaching to many little, harm¬ 
less things which we think bring us bad luck. 
Friday, the thirteenth, for instance. 

If you spill the salt, you are going to have 
trouble in the house. 

If you break a mirror you are in for seven 
years’ bad luck, etc., etc. 

Bad luck to walk under a ladder. It may 
be bad luck if there’s a careless painter on 
top and he spills his paint can as you pass 

under. . .. 

Some good people think that if a black cat 
crosses their path at night, they are also in 
for a streak of bad luck. 

There is really some common sense in say¬ 
ing if you crossed the trail of a skunk after 
dark and unexpectedly stubbed your toe on 
his frame, you are liable to have bad luck if 
his perfume tank is operating. That’s about 
the only bad luck you would have. But of 
49 


50 


SPUNK 


course to some people that would be bad 
enough, especially if they were on a vacation 
and that was the only suit of clothes they 
had with them. But you see the mind 
doesn’t produce that kind of bad luck,—the 
kind that lets you stumble on skunks in the 
dark, whose only way to protect themselves 
from big, giant enemies like yourself, is the 
end of a tail and the swish of a smelling tank. 

There is no bad luck anywhere unless your 
thinking makes it so. Your only bad luck 
is expecting to have it—we get what we ex¬ 
pect. Expect bad luck and skunks, and bad 
luck and skunks are what you may get. 
Expect good luck and love, and love and 
good luck you’ll get. Get busy on good luck 
getting. 


CHAPTER X 


PATIENCE SHOT TO PIECES 

H AVE your plans misfired, your hopes 
been blown to smithereens, your am¬ 
bition dampened, your spirit 
squelched and your back bone weakened? 
In short, are you all shot to pieces? Fiddle¬ 
sticks! Just because you happen to feel like 
a worn dime with a hole in it that can’t be 
cashed any more than a sixty-four shin- 
plaster, you think everything has gone to 
pieces for you. Piffle! That’s the way you 
feel today—but wait until tomorrow! 

You’ve been down in the dumps before, 
haven’t you? Sure you have and you admit 
it. If you have ever had any kind of experi¬ 
ence like other ordinary human beings who 
have climbed to the top, you’ve been shot to 
pieces on many'occasions before and you got 
the pieces together again, trudged on your 
way rejoicing, thanking God that you had a 
chance to get a few holes punched into you 
with a few stray shots of Misfortune’s gat- 
ling gun. 

Where is the fellow who hasn’t been shot 
to pieces a few times? You must not think 
51 


52 


SPUNK 


that you are the only favored son of man 
who has been rammed through by the spears 
of experience. Ah ha! my good fellow, how 
very complimentary to yourself to think that 
you alone have been thus favored. 

But no such thing! There are others— 
you are only one in the great army of men 
who have been shot to pieces a few times. 
You are only one of many who have been 
rammed through many, many times. You 
are only one in the rank and file of the great 
army of life, every soul in which has had 
the privilege of having been shot to pieces. 
Your shots haven’t torn you any more than 
they have torn your comrades. You only 
think so—that’s all. 

You’re nursing an inflated bump of ego— 
to think that you can be shot to pieces and 
still live. Thousands before you have been 
treated likewise, my dear comrade, and they 
have survived. Yes, right today thousands 
of others in the same army as yourself, wear¬ 
ing civilian clothes, have had their coats of 
arms riddled with the bullets of life’s tough 
battles, but they are marching on to new 
successes, greater power and wider influence. 

You can do the same thing. It’s a matter 
of mind. You want to change your mind, 
and—if your clothes have been too riddled 
with old bullets of long thinking—change 
your clothes. A few stray shots from the 


PATIENCE SHOT TO PIECES 


53 


enemy’s ranks having* riddled them and shot 
you to pieces are no indication that the 
enemy can keep up his firing forever and for¬ 
ever. One of these days his barrage must 
stop—his bombarding must cease and his on¬ 
slaught be checked. The sooner you change 
your mind and resolve that your “shot to 
pieces” stuff is imaginary, the sooner will 
you be able to face the enemy and call him 
yours. 

Did you ever see a soldier returning from 
the front not proud to say that he had been 
in the thick of the fight, had borne the brunt 
of the battle and had come back with scars? 
Did you ever see a real he-soldier limp back 
to sit on the curbstone, place his finger in the 
bullet riddled holes of his old uniform and 
whine because he had been hit a time or two? 
No—the real hero stands up; maybe one leg 
is gone, but he stands as erect as he formerly 
did on both. He throws back his shoulders 
and his eyes flash as he tells about the battle 
he was in, how the enemy was put to rout, 
how finally the flag of victory was planted 
upon the enemy’s fortifications. 

That’s hero stuff for you! That’s the army 
example for you! That’s the only thing you 
dare emulate. You dare not be so unpsy- 
chological as to mourn over your shot-to- 
pieces situation and condition. 

If you believe in your success and your 


54 


SPUNK 


triumph and in your power, if you continu¬ 
ally hold the thought of success, employ¬ 
ment, promotion, affluence, harmony, pros¬ 
perity, growth and love in mind, you will 
soon forget you are shot to pieces. You will 
change your clothes of wrong thinking and 
put on the new garments of right thinking. 
When you change your mind, you change 
your condition. 

If you have been shot to pieces, what of it 
—so have thousands of others. But, if you 
continue in this frame of mind you will be 
shot to pieces a few more times before you 
get through and shuffle off this mortal coil. 
Yes, I can give you the positive assurance 
that if you continue to think about being 
shot to pieces you are going to get a few 
shots that you did not expect and then you 
really may have something to complain 
about. 

But as it is now, you aren’t badly hurt. 
The fellow next to you has suffered more 
wounds than you. There, just to the right 
of you, is one who has been shot to pieces a 
dozen times more than you. Look at the 
poor fellow on your left who hasn’t been 
able to change his clothes since the last con¬ 
flict because he has been shot to pieces so 
often there isn’t anything left to change. 
He is still marching on and here you sit 
down, complain, sigh and want to quit the 


PATIENCE SHOT TO PIECES 


55 


game of life, all because your new uniform 
has been the target for a few stray shots. 

Get the mental attitude that all things are 
right, that all things are good, that all 
things are prosperous, that all things 
are delightful and that all things are 
harmonious. Hold that attitude and see 
how quickly a change of clothes will be 
brought about. It will be like sleight-of- 
hand, you won’t know what happened but 
will have on a new suit quicker than Cin¬ 
derella lost her rags and was made ready for 
the ball. 

What do you care if your suit has been 
shot to pieces a few times—goodness me! 
you ought to be tickled to death that you 
have an excuse to get rid of the old suit and 
if perchance a few stray shots should rid¬ 
dle the coat tail of your new one, you ought 
again to rejoice that here is anothei excuse 
for a transformation, because each time you 
change clothes, you are changing your con¬ 
dition for the better. It is only the man who 
can buy many suits of clothes each year who 
feels intimations of oncoming triumph and 
if you can change a few suits of clothes each 
year, because you are forced to do it by cir¬ 
cumstances and by stray bullets, you ought 
to be tickled to death over your good luck. 

Thank the Lord that you have had enough 


56 


SPUNK 


shots shot through you that you can get rid 
of the old suit and can put on a new one. 

Now look at yourself in the mirror. Don’t 
you look better? You really don’t know 
yourself now. When you go home tonight 
your wife will have to call in the neighbors 
to tell her who you are. You have changed 
your clothes and you have changed your 
mind and by changing your clothes and 
changing your mind you have changed your 
-expression so that now you are a new man. 
Render thanks to the battle of life and be 
grateful for all it has done for you. 

There are thousands of people today who, 
if they only knew it, would like to have the 
same discouraging experiences that you 
have had, in order that they, like you, would 
be forced to get new clothes. A man can’t 
wear a dozen new suits of clothes each year 
without raising the rate of his vibration for 
greater success, health and happiness and if 
you can have the excuse to get some new 
clothes because the old ones have been shot 
to pieces, take your excuse and thank God 
that you have good reason for discarding old 
for new. After you have become accustomed 
to your new suits of clothes and to your new 
attitude of mind, you will then have the joy 
of becoming accustomed to your new circum¬ 
stances, to your new position, to your new 
success. 


PATIENCE SHOT TO PIECES 


57 


Shot to pieces, eh? What a lucky chap 
you have been! Many another fellow has 
been shot to pieces and carried out by the 
undertaker. Here you’ve been shot to pieces 
all in your mind and the clothier comes 
along and puts on you a new Hart, Schaffner 
& Marx suit, dresses you up like a king and 
sends you out among the captains of 
industry. 

If we were not psychologists we might 
envy you the experience of having been shot 
to pieces because it has changed your mind 
and so put you on the high road for bigger 
things. 

Shot to pieces, eh? How glad we are for 
you and how we trust you are wise enough 
to be wise for yourself. Shot to pieces, eh? 
Why, if you hadn’t been shot to pieces a 
dozen times or so to rouse your fighting 
spirit and make you dig in your toes, clinch 
your fists, set your jaw and go forward at 
the next bugle call of experience, you would 
by now be nothing but a second rater, and 
probably a down-and-outer. But here you 
are, thinking along new lines, getting ready 
for the next advance, having your mind in 
tune with the infinite, preparing to be 
crowned with the laurel wreath of the victor 
and have pinned upon your breast the 
world’s croix de guerre. 

Glad to hear you say you have been shot to 


58 


SPUNK 


pieces, glad to see your face changed, your 
clothes changed and the fresh march begun. 
Go forward with the mental decision that 
you no more in the future, will recognize 
stray shots which riddled your clothing, up¬ 
set your plans and blocked your way. 

Success is in your mind, change your 
mind and have success. 


CHAPTER XI 


THE BATHTUB AND YOU 

E are told on good authority that the 



first bathtub in the United States was 


¥ v installed in Cincinnati, Ohio, on De¬ 
cember 20, 1842, by Adam Thompson. It 
was made of mahogany and lined with sheet 
lead. At a Christmas party he exhibited and 
explained it, and four guests later took a 
plunge. The next day, the Cincinnati papers 
devoted many columns to the new invention, 
and violent controversy soon arose regard¬ 
ing it. 

Some papers designated it as an Epi¬ 
curean luxury, others called it undemo¬ 
cratic, as it lacked simplicity in its surround¬ 
ings. Medical authorities attacked it as 
dangerous to health. 

The controversy soon reached other cities 
and in more than one place medical oppo¬ 
sition was reflected in legislation. In 1843, 
the Philadelphia Common Council consid¬ 
ered an ordinance prohibiting bathing be¬ 
tween November 1st and March 15th, which 
failed of passage by but two votes. 


59 


60 


SPUNK 


During the same* year the Legislature of 
Virginia laid a tax of $30.00 per year on every 
bathtub that might be set up. In Hartford, 
Providence, Charleston and Wilmington, 
Delaware, special and very heavy water 
rates were laid upon persons who had bath¬ 
tubs. Boston, in 1845, made bathing unlaw¬ 
ful except on medical advice; but the ordi¬ 
nance was never enforced and in 1863 was 
repealed. 

% When you are inclined to be down in the 
dumps, remember the bathtub. It came out 
all right. So will you. 

No matter what your “ups and downs” 
are, you haven’t anything on the bathtub. 
We magnify our own troubles and build 
imaginary ones until we really think we have 
troubles, but, like everything else, our 
troubles are mostly in our minds. 

Suppose the bathtub had thought of the 
troubles ahead of it—what it might bump 
into, where it was going to land and what 
would be its final outcome. Maybe you and 
I would still be taking our baths in a thim¬ 
bleful of water dumped into the wash basin, 
whereas, thanks to the fact that the bathtub 
triumphed over all its difficulties, we can hop 
into a nice porcelain tub, take our plunge 
and go on our way rejoicing. If the bathtub 
can come out all right, how about a man? 
How about you? 


THE BATHTUB AND YOU 


61 


We have just about as many troubles as 
we think we have, no more; and it is just 
as easy to overcome the little stumbling 
blocks of the future, if we think we can, as 
it is to eat peas with a knife. It is all a mat¬ 
ter of getting used to it. Maybe you haven’t 
had enough troubles yet to get used to them. 
That’s your trouble. If a few more troubles 
had got you used to trouble then you could 
take the troubles that are ahead of you with¬ 
out any trouble. It’s a good thing “never to 
trouble trouble until trouble troubles you,” 
then you can take the troubles that are 
ahead of you without any trouble. It’s a 
good thing “never to trouble trouble until 
trouble troubles you.” That’s what the bath¬ 
tub did. 

And then, when the bathtub did get into 
trouble, it didn’t pay any attention to the 
trouble that it had tumbled into. What are 
your ups and downs anyhow compared to 
the bathtub’s trouble? Have you ever been 
called undemocratic? Have you been at¬ 
tacked by the medical authorities? Have 
narrow-minded, contracted, bigoted, mud¬ 
dle-headed legislators dragged your name 
into court, and tried to make laws prohibit¬ 
ing the use of your name or forbidding you 
to proceed with your private affairs? Has 
your name been covered with as much mud 
as the bathtub’s? 


62 


SPUNK 


Then recall the different steps the bathtnb 
had to encounter all the way from the old- 
fashioned kind up to the porcelain. It has 
been one step of advance after another, 
despite the fact that many efforts were made 
to impede its progress. 

How many hard things have been put in 
your way? How many difficulties have you 
been forced to surmount? How much mud 
have you had to get off your name? Why, 
that doesn’t matter. Look up and learn a 
lesson from the lily, the buttercup and the 
bathtub. Shakespeare says we find sermons 
in stones, books in the running brooks and 
good in everything. When you look about 
searching for sermons, why not turn to the 
bathtub? It’s a new idea, but it may be a 
good one. Surely you are worth as much as 
many bathtubs. 

Have your trials, mistakes, troubles, sor¬ 
rows, failures and limitations been ping- 
ponged back and forth from Cincinnati to 
Philadelphia, and Philadelphia to Boston, 
and Boston to Wilmington and Wilmington 
.to Hartford, and Hartford to Providence 
and back again? Until then you haven’t 
anything on the bathtub. 

When you are down in the mouth, remem¬ 
ber Jonah. He came out all right, so did the 
bathtub. 


CHAPTER XII 


HOW ARE YOU? 

HE Hindoos have a most charming 
form of salutation, namely: “I salute 



the Divine in you. ,, Compare that with 
the way we greet one another in our coun¬ 
try, in this civilized bull-pen of the U. S. A., 
to-wit: “How are you?” 

If a man got out on the wrong side of 
the bed in the morning, or if he ate too 
much apple pie too late at night, if he started 
the day with a grouch, or if he has a “torpid 
liver,” see what a toboggan slide you thrust 
this man onto by saying: “How are you?” 
Instantly, his pie-eating dyspepsia becomes 
worse, his grouch more grouchy, his “torpid 
liver” more torpid and altogether he is a 
much worse man after you said “How are 
you?” than he was before. 

When you inauire, “How are you?” of an 
easily affected person or one who thinks he 
is in a hard way, you straightway put into 
his hand a “suggestion” dagger with which 
he immediately begins to rip open his old 
■ores, slash his old scars and cut his own 
throat—in mind. 


63 


64 


SPUNK 


“How are you?” The response will prob¬ 
ably be, “I am worse,” without even a thank 
you, but when two Hindoos meet in the East 
and their salutations to one another are, “I 
salute the Divine in you,” instantly the rate 
of vibration goes up; the mind feels linked 
with the Power House of Divinity from 
which emanates perfect health, success and 
happiness—not dyspepsia, grouch or “torpid 
livers.” 

“I salute the Divine in you” is not so bad 
for the “poor benighted Hindoo” after all, 
is it? 

The Divine in me salutes the Divine in 
you! 


CHAPTER XIII 


WHY AND WHEN IS A MAN OLD? 

T HE old adage that “a man is as old as 
he thinks he is” has more truth than 
poetry in it. The fact is, a man becomes 
older in mind sooner than he does in body. 
To illustrate: If a man were to carry his 
arm in a sl.ing for six months without using 
it, he would find considerable difficulty in 
using it when the sling was removed. The 
same is true with the mind, only more so— 
it degenerates more rapidly with misuse. 
When the mind is not stimulated to function, 
it becomes useless and atrophies. 

It is a common expression to be heard 
from those on the lookout for jobs that “the 
world is hard on an old man”—that business 
wants the young man—that professions are 
kinder to the young man than to the old, 
that a penalty has been placed upon old age. 
As a matter of fact, a penalty is not imposed 
upon a man because of the age of his body, 
it is only the old in mind who are penalized. 
We find many men old in body but young in 
mind and vice versa. 


65 


66 


SPUNK 


The trouble with so many pe'ople lies in the 
fact that they exercise their bodies in stimu¬ 
lating work without attempting to exercise 
their mental faculties in stimulating thought. 
The body is so constituted that it may carry 
itself for many years and daily do a full day’s 
work, and be serviceable more than sixty 
years. But, unless the mind is exercised, the 
body will become wasted, sluggish, and lack¬ 
ing in alertness. In order to keep the mind 
active and young it must be used just as the 
body must be used to keep it in trim. We 
see the result of the proper use, or lack of 
use of the body in the early twenties—it is 
not necessary to wait until the sixties. For 
instance, between the ages of twenty and 
forty or fifty, a man who is normal can do a 
good day’s work. We mean by that, of 
course, that his muscles will stand the strain, 
and his body will carry the burden. If he 
has lived a normal existence, he will still be 
able to bear the cares and shocks of life. It 
is interesting to notice the mind of the same 
person in the twenties and in the forties and 
sixties. As a boy in the early teens he gradu¬ 
ates from the elementary school and enters 
the high school. The third year in the high 
school he leaves. We will grant he is now 
sixteen years of age. He leaves school be¬ 
cause he has never been forced to use his 
mind, and he goes out to work. He uses his 


WHY AND WHEN IS A MAN OLD? 67 


body consistently, keeps his muscles in trim, 
but lo, what happens to the mind? Within 
five years of leaving school, if this sixteen- 
year-old boy, now twenty-one years of age, 
should try to make his grade to go back to 
high school, or to make up lost studies to 
enter college, he would tell you that it was 
a tremendously hard thing to do. He would 
tell you it is harder to get his brain to work 
for him than his muscles. 

I believe every individual, whether he is 
of the mental type or any other type, who 
has had in his young manhood years of non¬ 
training of the brain, when he wanted to go 
back to college again, or take up studies or 
in some other way improve his mind, found 
that it was harder for him, though still in 
his twenties, to use his mind than his body. 

You see, therefore, that the mind becomes 
old much quicker than the body. That a 
man is as old as he thinks he is, is as true as 
can be. 

Carry the analogy a little further and you 
will discover that this twenty-one-year-old 
man who has thought that he should like to 
resume his school work, finds the effort too 
severe. He takes a little night school work, 
but it’s a great effort to get his mind to be¬ 
come active. He sweats more biain sweat 
now than he ever sweated perspiration be¬ 
fore. In six months or so, he finally gives 


68 


SPUNK 


up the educational fancy and decides that 
he will continue in the commercial world, 
in his trade, or it may be at manual labor, 
where he can pick up an odd job now and 
then. He can continue his work now until 
he is sixty. At forty he can keep up with the 
other men in the gang. 

But what about his mind? By the time 
he is thirty-five his mind has become so 
warped, has become so useless from lack of 
exercise, that he is not as charitable or as 
big in soul as when he was twenty-one. His 
mind has been allowed to run in a groove. 
He has got into a rut. The mind has not had 
a chance to exercise. He has taken on cer¬ 
tain physical and mental habits. He thinks 
only along certain channels. He cannot ac¬ 
cept the other man’s point of view unless it 
conforms to his narrow-minded, one-track 
vision which he has been nursing for the pre¬ 
vious ten to fifteen years. By the time he 
is thirty-five years of age if he has read but 
little, if he has taken in but few lectures, if 
he has not associated with people of a mental 
type who are discussing the current events 
of the day or art, literature, science or poli¬ 
tics, he has become a one-track, one-sided, 
narrow-gauged individual who is in fact, a 
much less charitable citizen than when he 
became of age. At thirty-five he’s more nar¬ 
row, more set in his ways and more deter- 


WHY AND WHEN IS A MAN OLD? 69 


mined in his untrained point of view than 
he was at twenty-one. 

His mind has become old much quicker 
than his body. He has heard that by the 
time a man is forty-five it is time for him 
to wear glasses, and so when he reaches forty 
he is looking forward to the day when he 
shall have to put window panes in front of 
his eyes, or hang goggles on the bridge of 
his nose. He hears that when a man is sixty, 
it is time for him to get ready to die, that he 
will be an old man by the time he is fifty-five, 
therefore, his mind gets into the habit of 
thinking of old age, of thinking it is time 
to get ready to die, so that by the time he 
reaches fifty-five, he is actually an old man. 
Although his muscles will work for him and 
he can still do a fair day’s work, he is old 
in mind and because he has thought along 
old age lines his body becomes a little weak¬ 
ened. At the age of sixty he is expecting old 
age to creep upon him, and lo, the thing that 
he feared has come upon him! He has heard 
that a man gets his second childhood and his 
dotage, so if perchance he lives until seventy, 
he is expecting soon not only to lose his eye¬ 
sight, and become so weakened that he may 
have to be helped around, but he expects 
that he is going to lose his mind, is going to 
take on his second childhood, revert to the 


70 


SPUNK 


childish mind and lo, again, the thing which 
he has feared comes upon him! 

A man is indeed as old as he thinks he is. 
Now will you follow me as I try to solve 
some of the problems of the hour and will 
you but consider a moment what it means 
in the industrial world for a man to become 
old in mind before he becomes old in body. 

True, it is hard for a man at the age of 
forty to go out into new fields of endeavor 
to seek a job, whether manual or mental. 
Why? He is old in mind before he is old 
in body. What do I mean by that? In ad¬ 
dition to what I have already said, he has 
become so warped in his mind that he is now 
a grouch in his narrow-tracked mental rut. 
He is so “done gone sot” in his ways, that he 
can accept the point of view of no one else; 
he is old in his mind. He can tolerate no in¬ 
struction that might show him how to do 
his work a little better—he is old in his mind. 
He will not accept the well-meant suggestion 
of his superiors that he take up new and im¬ 
proved methods. Why? He is old in his 
mind. He becomes so set in his way that his 
mind cannot act flexibly, his mind will not 
respond quickly. His mind has been so held 
on one mental plane for the last twenty years 
that he cannot use it to consider the point of 
view of anyone else. All he can see is his 
own little narrow-minded contracted groove 


WHY AND WHEN IS A MAN OLD? 71 


that he is in and when the boss would like to 
pull him from his rut to place him on a high 
road where there would be better pay, ad¬ 
vancement, and more influence, he cannot 
see the business or the recommendation 
through his colored goggles of ignorance 
and prejudice. 

He is older in mind than his boss of sev¬ 
enty. The boss has grown with the times. 
The boss has kept his eyes open. The boss 
has used his mind to see new devices come 
in, to see new business methods used, to see 
conditions changing, and the boss has been 
able to adjust himself and change with the 
times, but the forty-year-old subordinate 
who is in the same old job where he has been 
for the last ten or fifteen years, has not 
changed with the times—he has remained 
old in mind and grows older by his wrong 
thinking every day. He wonders why he is 
not promoted or why he can not get a job 
—he is too one-sided and set in his way to 
be of much use. 

Therefore, I am making a plea in this 
modern day (although I have always been 
for the industrial man and I always shall be, 
I have always fought for the under dog and 
I always shall)—I am making a sensible 
psychological plea in this day of ours, to peo¬ 
ple who think the economic world is using 
them unfairly and unjustly that they use 


72 


SPUNK 


psychology, that they get their minds to 
work, that they change with conditions, that 
they change with the times, that they meet 
the situations of the hour, if they wish to de¬ 
velop and grow and be an influence and a 
power in the world which they may now be 
condemning, not because the world is at 
fault, but because they themselves are old 
in mind. 

It is not fair, much as we deplore some of 
the underhand methods of modern business, 
it is not fair to blame the modern business 
man for relegating men at the age of forty 
to the bench. If a man is on the bench at 
the age of forty or fifty, he has no one to 
blame but himself. He has become old in 
mind long before he became old in body. 

It is well understood psychologically and 
otherwise that most people at the age of 
forty have had their habits physically and 
mentally so set that it is hard for them to 
change—they are old in mind. This old 
world of ours takes a new somersault about 
every twenty-four hours or less and we are 
changing our opinions and our conditions 
and our ideas and our methods so rap¬ 
idly that what we used twenty years 
ago in the business world, is absolutely 
discarded today. The man who is con¬ 
ducting business along the same methods 
as he conducted business a quarter of a 


WHY AND WHEN IS A MAN OLD? 73 


century ago is a man who is in a little two 
by four “joint.” He who has kept pace with 
the times, who has changed his business 
methods to meet the requirements of the 
hour, is the captain of industry. The differ¬ 
ence between little and big business men is 
in many instances a difference of mind. One 
has grown and developed, but kept young 
while he used his brain and exercised his 
mind; the other has grown old by lack of 
mental exercise; by putting his mind in a 
mental sling. 

Anyone who has ever employed people 
knows that it is much easier to give instruc¬ 
tions and have them carried out, to a person 
who is in the early twenties than a person 
who is in the early thirties, and anyone who 
has ever employed many people also knows 
that by the time a man reaches thirty-nine 
or forty or forty-five it is very difficult to 
get him to follow new instructions. He is a 
one-track minded man, he is in a rut, he is 
down in the gutter of old, old age, and he 
prefers to stay in his mental rut than exer¬ 
cise his mind to get out. He complains, he 
blames the world, he curses the modern 
business methods because at the age of forty 
or fifty he is looking for a job and no one 
wants the old crab. 

Therefore, you see the necessity of a study 
of psychology in this day in which we are 


74 


SPUNK 


living. Any person who has left school at 
the age of sixteen (going back to our anal¬ 
ogy) who has made use of his mind by read¬ 
ing newspapers, books, magazines, going to 
lectures, taking in extension courses, im¬ 
proving his mind by correspondence courses, 
by associating with people who discuss art, 
literature, science or current events, may 
never have had an opportunity to finish his 
college education and yet at the age of forty 
he is still young, he is just beginning to get 
ready for his life’s work. His body is in the 
pink of perfection, and his mind is likewise 
active and like a race horse, ready to go at 
the drop of a suggestion. This same person 
who has kept his mind during these fourteen 
years active by mental exercises, at the age 
of forty is ready to take up some great life’s 
work. At the age of fifty he is still better 
than at the age of forty. When he reaches 
sixty he is taking on greater and greater 
mental work. He can continue this until 
Father Time shall come and claim him for 
his own. 

Verily, one is as old as he thinks he is. A 
man can work mentally until he is ninety or 
a hundred years of age, and if he has exer¬ 
cised his mind during that time, at the age 
of eighty or ninety, when the body becomes 
a little frail, his mind is stronger than ever. 

So the man who is on the bench today at 


WHY AND WHEN IS A MAN OLD? 75 


the age of forty, who is blaming modern 
conditions because he cannot get a job ought 
to see himself as others see him. If he really 
takes account of stock, he will see that he 
has been a mental sluggard. He has been 
lazy in mind so long that he has become old 
in mind—out of joint with the times, without 
ambition and laying all blame for his failure 
in life upon his employer. 

How much this old world needs psychol¬ 
ogy, that people may get the right mental 
attitude, that people may develop their 
minds, keep their souls aflame and their 
brains active, alert and agoing! 


CHAPTER XIV 


“THINK PLEASANT” 

N O person should ever go to bed at night 
without having pleasant thoughts as 
he drops off to sleep. He should form 
the habit of using this time to charge his 
subconscious mind with what he desires, al¬ 
ways, however, with a positive, health, suc¬ 
cess or happy thought. “But,” says some 
old grouch, “I can’t go to bed at night 
Thinking pleasant’ when I haven’t looked 
pleasant for forty years.” Why haven’t you 
looked pleasant for forty years? You look 
as though you haven’t looked pleasant for 
four hundred years, all right. Your phiz is 
the tell-tale of some bad thinking on your 
part, but “Cheer up. While there is life, 
there is hope.” The worst old grouch can yet 
have a smile on his face and his kiddies call 
him blessed. 

You can always have a pleasant thought 
when you are awake in the morning. As you 
take your exercises, positive, health, success 
and happy thoughts should be in your con¬ 
sciousness. It is better, of course, to take 


76 


“THINK PLEASANT’ 


77 


an affirmation while you are exercising, but 
the point I want to make is that you must 
not allow yourself to entertain unpleasant 
thoughts for a single minute. 

And the harder it is for you to think pleas¬ 
ant thoughts, the greater evidence that you 
need to do it. 

The worse you feel and the harder it seems 
to hold these pleasant thoughts, the more 
necessary they are for you, and the more 
good you will receive from them if you per¬ 
sist until you get hold of them. If you say, 
“I can’t do it”—“I don’t feel like it”—“I’ll 
wait for some more convenient day,” you are 
putting off until tomorrow what ought to be 
done this very minute. Hop to it. Now is 
the time. You need to hold a pleasant 
thought more than the other fellow. In fact, 
you must! We will not let you do any 
otherwise. 

Things have been going wrong at the of¬ 
fice, have they? No wonder. You’ve been 
holding wrong thoughts. Everything seems 
to be jumbled in your business, the work 
shop is all “out of kilter” and your home is 
topsy turvy. Of course they are. You’ve 
been having wrong thoughts. Think pleas¬ 
ant and see what a change there will be, and 
the harder it is for you to think that you can 
think pleasant, the more imperative it is that 
you do think pleasant. 


78 


SPUNK 


Think pleasant now. 

Smile, you rascal, smile. Think pleasant. 

Up come the corners of your lips. King 
Gloom is putting on his night cap and is 
about to steal away. The morning sun of 
Happiness is spreading o’er your soul, and 
the beams of pleasant thoughts are now 
radiating from your face. 

* * * 

It pays to look pleasant, doesn’t it? 

Think pleasant, and the world is a pleasant 
place to live in. 

Speaking about thinking pleasant at the 
moment of getting up in the morning, be 
sure that you have no alarm clock to awaken 
you. You should so train your subconscious 
mind that you will awaken slowly in the 
morning; then hold your pleasant thoughts 
as you come to consciousness, and get up in 
a moderate, peaceful, happy way. 

Do not jump out of bed startled, or in a 
hurry as though the house was on fire. The 
physiological, as well as the mental, effect 
of this method is most unpsychological. 
When you jump suddenly from a recumbent 
position in which your blood is flowing 
evenly and passively, to an upright position, 
the sudden shock is not likely to prove bene¬ 
ficial to the system, to say the least. 

Have all things in order. Keep your peace 
and your poise always, and your power will 
be greater. 


CHAPTER XV 


IT’S BETTER TO SMILE 

H A. BALLOU, of Worcester, Mass., 
is hailed as the biggest retail paint 
• merchant in the United States. 
There is a reason. 

First, Ballou is a born psychologist; has 
been working at it all of his life and now has 
become an adept in understanding the under¬ 
lying psychological laws which give a man 
success, health and prosperity. 

The reason is, first, that Ballou believed he 
could sell paint. He had that indomitable, 
psychological faith in himself which has 
helped put him in the class of the great paint 
merchants of the country. 

But it is not always the man who has faith 
in himself who gets to the highest peak. 
Just there is where the rub comes with many 
a person who has a little smattering of psy¬ 
chology. A jackass may have great faith 
in himself, so that when he balks, or won’t 
go, he has such faith that nothing can budge 
him, that sometimes he does not get budged, 
but who in the world would want to have a 
jackass faith. 


79 


80 


SPUNK 


Many a person, however, gets the notion 
he is going to do something whether he pays 
the price for it or not. Therefore, be as wise 
in your psychology, as a Solomon upon the 
judgment bench. First, have that great faith 
in yourself, but then back it up with other 
virtues. 

That is what Ballou does. Ballou has had 
the faith, and second, he had the spirit of 
work without which no man with psychology 
or without psychology is going to accom¬ 
plish the maximum amount of achievement. 
Ballou had the faith and Ballou could work. 
But faith and works, despite the reputation 
this phrase has from the Scripture, is not 
always enough to make you the greatest 
paint merchant in the country. Along with 
your faith, your works, you need a little 
business judgment, and business judgment 
is always augmented by a smiling counte¬ 
nance. That is where Ballou shines—he can 
smile! 

But not only has Ballou the faith, the grit 
and gumption to work, the judgment, but he 
mixes all of these virtues along with his 
paint to sell it, and the smile that finally gets 
the customer’s name on the dotted line, for 
he sells paint by carload lots, and the smile 
that can keep the great force of workers 
loyal and true and at 100 per cent efficiency. 

But that is not all of the virtues that 


IT’S BETTER TO SMILE 


81 


Ballou has. The one other great thing which 
added to the rest has made him so unique in 
the paint world is his spirit of giving. 
Ballou understands the psychological law of 
giving; he knows that the more you give out 
the more comes back, therefore, he literally 
covers New England with his gifts, he de¬ 
luges the country with his gifts—he buys 
them in million lots. Think of it! No wonder 
he sells paint. He gives so much stuff away 
that he attracts to him the people who need 
paint. Any man who has faith in himself, 
the spirit of work, good business judgment, 
the virtue of a smile, and the virtue of giv¬ 
ing so that he can give millions of things 
away will sell some paint, believe me. 

Ballou gives matches, thermometers, hand 
brushes, floor brushes, floor mops, whisk 
brooms, flat iron holders, and whatnot’s, and 
whatnot’s, and whatnot’s. If you have any 
novelty to sell as a gift see Ballou in the 
Blue Paint Store, 142 Main St., Worcester, 
Mass. 

Verily, it is better to smile and to give. 


CHAPTER XVI 


ONE THOUSAND DOLLARS A WEEK 
FOR LAUGHING 

O NE of our Boston friends told us of a 
woman who had great trouble and sor¬ 
row, this through her melancholy 
moods, so that she repelled all of her old-time 
acquaintances and friends until she was trav¬ 
eling the highways of life alone, deserted by 
all except one friend, who stuck closer than a 
brother. This friend told her that she was 
losing not only all the beautiful things in life, 
but her own soul as well by being so morose, 
so down-hearted and melancholy. Her friend 
said that she could win back all she had lost 
and more if she would change her attitude 
and smile. 

Of course it was bitter medicine for her to 
do this, but by the aid of her friend she was 
able each day to take a simple mechanical 
laughing exercise. The mechanics of the 
laughter by a little practice soon became real 
laughter. She injected this smiling and 
laughter into all of her conversation and 
daily life. Her friends gradually, one by 
82 


ONE THOUSANDS DOLLARS A WEEK 83 


one, began to return, and when they did they 
went away smiling and laughing, remember¬ 
ing the sunshine of her acquaintance and the 
spirit of her home. Her name as a laugher, 
a smiler, a good hostess, began to spread, 
and kept on spreading; she attracted to her¬ 
self more friends than she had ever had be¬ 
fore; her circle of friends and acquaintances 
so widened until she was even known outside 
of her own city as a person of most won¬ 
derfully attractive personality. 

Smiling had changed the woman. Instead 
of the melancholia, the grouch virus,- driving 
people away from her and repelling those 
who really wanted to be her friends, the 
woman’s charm attracted people until she 
became famous. The vaudeville heard of this 
wonderful laughing woman and she was en¬ 
gaged at One Thousand Dollars a week to 
go into vaudeville and teach the people how 
to laugh by her genial, smiling spirit. 

Who says that it is not Better to Smile? 
Not the woman at one thousand per, to be 
<mre! Try it and see—It Is Better to Smile. 


CHAPTER XVII 


OLD AND YET NEW 

'“I pray thee God make me beautiful 
within.”—Socrates. 

And we have thought psychology is mod¬ 
ern—nay, friends, it is as old as civilization 
but moderns are putting a new interpreta¬ 
tion upon it and like Heinz, of “57 varieties” 
fame, we are advertising that the thought 
within, makes the world without. 

Wise old Socrates understood. 


HOW TRUE 

A stitch in time saves your pants from rip¬ 
ping—Get busy. 


84 


CHAPTER XVIII 


GIVE AND GET 

.WAYS be willing to give a little more 



than you think you have to give. It 


may be that you will not need to give 
it, but have the willing spirit to do..so. This 
is true in business, in politics, in life and in 
domestic affairs. 

Any man going in business usually has a 
little reserve fund from which he can draw 
to put more into the business, providing it 
is necessary—he is willing to give more 
money to put his business over if he must. 
In one of the big cities of the Pacific Slope, 
there was a man in the candy business. He 
made Twenty-two Thousand Dollars in 
eighteen months. He started with a capital 
of Three Hundred Dollars. After a big 
catastrophe it was hard to get electric light 
service, so “Mac” did the next thing. 

It was against the law to have candles in 
the store, but it was also necessary to have 
light to do business after dark. Since he 
was in the candy business, the evening was 
the best time of the day for him in his loca- 


85 


86 


SPUNK 


tion. He had asked the Electric Light Com¬ 
pany to give him service but they couldn’t 
do it—so they said. He spent some eight 
or nine hundred dollars a month usually, 
illuminating store and signs for his business, 
but even to a good light customer like him, 
the company couldn’t give him any service— 
“They would, just as soon as it was 
possible.” 

He went to the office of the president of 
the Electric Company but was refused an 
audience, so he sat on the outside of the 
president’s door until the president went out 
for lunch. When the president went out he 
grabbed him by the coat tail and told him 
who he was, and asked if it were possible 
to get some service. The president replied 
“No! Would be glad to accommodate you if 
we could, but it’s impossible.” Mac said, 
“Well, thank you, that is all I wanted to 
know,” and he went back to his store. 

He then went out and bought a box. 
Wooden boxes were scarce. They sold at 
fifteen dollars per. He went to the head of 
his shipping department and said, “Fill this 
box with one-pound and five-pound boxes of 
candy, the best that we have; spare 
nothing.” Then the box was delivered to the 
home of the president of the Electric Light 
Company. The actual cost of the box to 
“Mac,” probably was fifty dollars. He was 
giving. 


GIVE AND GET 


87 


The next clay while “Mac” was busily 
engaged in his own office, the president of 
the Electric Light Company was announced. 
He, himself, came over to see Mac and said, 
“We shall get some light up to you, we’ll 
make a special effort and you can count 
on having all the light you want.” While 
the rest of the candy manufacturers and 
retailers were resorting to all kinds of mis¬ 
erable light makeshifts, “Mac” was flashing 
the big electric signs, and thereby cleaned 
up Twenty-two Thousand Dollars in eigh¬ 
teen months because he knew how to give. 
He gave his customers the best quality he 
could make. He gave them the most willing 
service that could be given. He gave his 
life along with the goods, and his spirit to 
the purchasers, and in comparison to what 
he gave it came back to him. 

Giving is the great Law of Life, no mat¬ 
ter where and how we are situated. 


CHAPTER XIX 


PSYCHOLOGY IN EVERYTHING 
ESPECIALLY YOU 

P SYCHOLOGY is as old as the hills; if 
it is not as old as the eternal Rockies or 
the Towering Himalayas, but it's at least 
as old as man. Even the cave , man used 
psychology. When he stood at the mouth of 
his cave, alone and single handed to defend 
the rights of his family, or to ward off the 
wild beasts who were prowling around, seek¬ 
ing what they could devour, it was the psy¬ 
chology which made our ante-deluvian an¬ 
cestor come out victor. In other words, he 
had such confidence as did our stone age 
granddads. He was master of the situation. 

When you and I were tadpoles (if we ever 
were), we were then using psychology even 
as now, for the big frog in the puddle and 
the big tadpole in the pool who makes him¬ 
self master of all and king of the whole 
shebang, is the ruler and acknowledged 
leader because he has such faith and the con¬ 
fidence in himself that all others meekly bow 
to his sway. 


88 


PSYCHOLOGY IN EVERYTHING 89 


Therefore, from the wiggling tadpole 
down the eons of centuries to our cave 
progenitors through the evolution of man, to 
the present time, psychology has been the 
big asset in every successful life. 

Perhaps the pollywog doesn’t know he is a 
psychologist, probably the caveman could 
not have spelled the word and might have 
split his tongue in the effort even to get it 
out, nevertheless, psychology was used. 

Now, Ty Cobb, the king of hitters in base- 
balldom, has made out a scientific schedule 
classifying what wins in baseball. We have 
usually thought that pitching was the big 
thing and according to Ty Cobb we are 
right, but we thought pitching was more 
than half of the game, whereas Cobb says 
it’s only 40 per cent. Here’s the way he esti¬ 
mates baseball values: 


Pitching . 40% 

Batting . 20% 

Fielding . 20% 

Psychology. 20% 


Total.100% 


This Psychological Ace, Cobb, figures 
Psychology as '‘confidence and willingness 
to win a game.” If there’s any jinx sitting 
around on the bats of the players or in the 
pockets of the batters or in the minds of the 








90 


SPUNK 


pitchers, confidence — psychology — stabs 
young jinx to death. In fact, if you have 
plenty of psychology—that is, lots of faith 
and confidence and willingness to win the 
game, you don’t mind the jinx any more than 
an elephant minds a fly sleeping on his tough 
skinned back. 

Cobb ought to know for he has been in the 
limelight, as a king bee in the baseball world 
for many a day. When you are away from 
Detroit, they say that Ty Cobb owns the city 
of Detroit. Psychology did it. Some of us 
thought that Ford owns the city, but accord¬ 
ing to enthusiastic fans, there’s only one real 
man in Detroit and that’s Tyrus Raymond 
Cobb, manager of the Detroit Tigers. 

If Ty had turned his energy and enthusi¬ 
asm into editing a psychological magazine, 
he would have a pretty big batting average 
in the psychological world. Ty knows that 
psychology is a big part of the baseball 
game. He has tried it. He has seen other 
fellows needlessly lose their ginger, their 
pep, their nerve, their faith, and their morale 
and when they have lost all of those, they 
are gone goslings. Of course, any fellow 
who loses as much as that, would be “gone” 
altogether, baseball or no baseball. 

The first essential for your success, for 
your health and for your happiness, is psy- 


PSYCHOLOGY IN EVERYTHING 91 


chology—Ty Cobb's “confidence, faith and 
willingness" in winning the game of life. 

Have confidence, have faith and be willing 
to play life's game like a man and you will 
win. 


CHAPTER XX 


THE UNUSUAL MAN 

\ LL men who do things out of the ordi- 
AA nary are unusual men, and the unusual 
man, as a rule, gets plenty of unusual 
knocks, kicks, thumps, black eyes and jolts 
from the world’s mailed fist. That is the 
price unusual men pay for their unusual suc¬ 
cess. 

Hence, if you are getting plenty of 
knocks, kicks, thumps, black eyes and jolts, 
it probably is due to the fact that you are 
an unusual man and the difference between 
you now, and the unusual success you will 
achieve tomorrow, is only the element of 
time, plus the will to hang on and take a few 
more thumps, whacks, browbeatings, lash¬ 
ings and black eyes from the world’s mailed 
fist. 

The one thing that may keep you from 
becoming an unusually successful man, is the 
fact that, when you have been brow-beaten, 
lashed and tongue-whipped you give up just 
a day too soon. 

Ask the unusual men who have made un- 
92 


THE UNUSUAL MAN 


93 


usual success what would have happened if 
they had given up at different times when 
they felt as though they had taken about all 
they could stand. If they had given up when 
their minds were tortured by hostile criti¬ 
cism, their backs beaten by failures and 
their eyes blackened by mistakes, ask them 
if they would be successful today. 

But you do not have to ask them, I can 
answer your question for them. 

No! 

They are what they are—successes—be¬ 
cause they paid the price exacted of the un¬ 
usual man. They hung on when others said, 
“It cannot be done.” 

All unusual men get unusual beatings 
sometime or other. In our present state of. 
consciousness it is the way of life. So, if 
you are having your beatings now you ought 
to rejoice and sing praises and thank the 
good Lord that you are putting these beat¬ 
ings behind you, and you will therefore not 
have to get so many tomorrow. Beatings 
are one of the penalties of success. 

When you see the successful man ride by 
in his limousine, board his yacht or take a 
hop in his airplane it looks so easy,—as if 
fate had strewn his pathway with roses and 
given him a feather tick on top of an Oster- 
moor. But know ye, when you see the suc¬ 
cessful man enjoying the fruit of his labors, 


94 


SPUNK 


that he did toil, he did have his beatings, he 
did hang on until the storm clouds had 
passed. 

So, thank God that you are an unusual 
man, and hang on a little longer. The very 
thing that may make you great and make it 
possible to achieve the success you want is 
your unusualness. 

Do the thing that your heart prompts you 
to do, that the spirit within dictates and you 
will win. It may be a roundabout way you 
may have to travel, a stony path you may 
have to climb. You may have to cultivate 
the spirit of a Hercules,—but whatever you 
want to do you can do it, if you will do it 
with all your might and never say die. 

So, when your friends and relatives think 
you are unusual, and you do not do things as 
some one else does, and when you are pro¬ 
nounced odd, and peculiar, then grit your 
teeth, clench your fist, smile under your belt 
and thank God that you are an unusual man 
and that you are after unusual success. 

All unusual men have their days of dark¬ 
ness, their hours of strife and their moments 
of hesitation—their gardens of Gethsemane. 

Thank God for what you have, plod on, 
look up and smile, until you, the unusual 
man of today, scorned by friends and neigh¬ 
bors who do not understand the unusual 


THE UNUSUAL MAN 


95 


path you may be treading, in an unusual 
way, will one of these days turn out the 
kind of man people will be proud to know, 
proud to cultivate, proud to call friend. 


CHAPTER XXI 


KEEP EVERLASTINGLY AT IT— 

IT PAYS 

D ID I tell you about an insurance sales¬ 
man who was turned down fourteen 
times in Sioux City? Finally, he 
heard me talk about the value of courage and 
the necessity of going back to see a prospect 
again. He started out the next day and sold 
one man, whom he had given up, and made 
$260 in commissions. Then he went back 
to see another man who had refused to buy. 
This man said, “Look here, I have told you 
‘No’ fourteen times, haven’t I?” The sales¬ 
man replied, “Yes, I know you have; but the 
next time you are going to say ‘Yes.’ ” This 
salesman had faith, courage and conviction 
and not a single doubt or negative thought. 

Just as he said this, the daughter of the 
man to whom he was trying to sell came in. 
The salesman knew he had something the 
man should have. Turning to the daughter, 
the father said, “What do you think of 
this?” “I think you ought to take it,” an¬ 
swered the daughter. “Didn’t I tell you the 
96 


KEEP EVERLASTINGLY AT IT 


97 


fifteenth time you would take it?” said the 
salesman. The man signed the application 
blank and by so doing permitted the agent 
to earn a big commission. 

Build up confidence and emotional power; 
then have them balanced by peace and poise 
and equilibrium. You are going to be worth 
more to yourself next year than now, and 
five years from now you will still be worth 
more to your God all the rest of your life. 


CHAPTER XXII 


WHERE DOES ABUNDANCE 
COME FROM? 

T HIS is a true story one of my class 
members told in Indianapolis. The 
teacher is still living. 

It was during vacation time, and the 
teacher’s funds were completely exhausted. 
She was unconsciously concentrating, turn¬ 
ing over and over in her mind, “Where will 
I get twenty dollars?” She boarded a street 
car in Indianapolis, sat down, and was un¬ 
consciously running through her mind, 
“Where can I get twenty dollars?” A 
strange woman took the seat next to her, 
opened her pocketbook, took out a twenty- 
dollar gold piece and said to the school 
teacher at her side, “This looks beautiful, 
doesn’t it?” “Yes,” replied the teacher who 
sorely needed the twenty dollars, “That does 
look beautiful, indeed.” The stranger re¬ 
plied, “Well, it is yours.” The teacher 
gasped and was unable to express herself. 
She needed twenty dollars, and lo! here it 
was put into her hands*. She refused to take 
98 


ABUNDANCE—COMES FROM WHERE? 99 


it, but the strange woman said, “It is yours 
—I want you to have it.” When the teacher 
went home and explained what had hap¬ 
pened, she was advised to find the strange 
woman and return the money, but some one 
else who understood psychology said, “No, 
the person who gave it to you did so out of 
the. goodness of her heart and she wanted 
you to have it. It belongs to you; therefore, 
keep it.” 


CHAPTER XXIII 


WHICH WAY DO YOU THINK? 

Do not think on what has been, but on 
what will be. You will never be a has- 
beener if you think you are an is-goer. 

If you believe you are going forward, 
someone will give you a push upward. 

If you think you may slip backward, some¬ 
body may throw a banana peeling to help 
you slide. 

Which way do you think? 


100 


Power to Create and Achieve 


Books that Tell You IIow to Win Life’s Battle—that Help 
You Reshape Your Destiny—that Build Courage— 
Teach Constructive Thinking—Mould Character 
—Help You Build Mental Activity—that 
Teach You How to Conquer Self and 
Others — Knowledge that Helps 
You Do More and Be More. 


Psychology of Success 

By DAVID V. BUSH 


Y OU want to know how to get the maximum amount 
of success—this book will unlock the hidden treasure. 
You do not have to live in lack and limitation when 
there are natural laws to give you abundance, health and 
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This book makes plain the great laws for success, health, 
and abundance. 

You cannot fail to understand or operate those funda¬ 
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You will find it different from any other work ever writ¬ 
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101 







Practical Psychology 
and Sex Life 

N OT 1 per cent of all married people actually understand or follow 
the proper sex relations. To 80 per cent of all married women 
the approaches of their husbands are repulsive. Statistics show 
that 99 per cent of all divorces are the result of improper sex relations. 
Nearly 80 per cent of all female troubles are the result of malpractices 
and practically every case of nervousness and hysteria is the direct result 
of the lack of sex gratification. 

In this wonderful book, “Practical Psychology and Sex Life,” Dr. 
Bush has fearlessly torn aside the curtains of prudery and revealed the 
scientific methods of copulation and reproduction. In plain, understand¬ 
able English he teaches proper sex relationship—how, when, and where. 

It instructs a woman in dietetics and exercising during pregnancy ; and 
tells her how, should she be past her menopause, she may become sex¬ 
ually active once more. 

With a stroke of the pen he severs the ties that bind us to the ignorant 
conventions of the past. The veil of silence is wrenched away and the 
happiness and harmony that come from righteous Sex Life are made 
understandable. 

This work is an epoch-maker in the history of Practical Psychology. 
Not alone in the realm of sex life, but in every other phase of psychology 
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It discusses the Law of Vibration and how it works for business suc¬ 
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102 







THE PSYCHOLOGY OF SEX 


This work, a 
sequel to “Prac- 
t i c a 1 Psychol- 


How to Make Love 
and Marry 


ogy and Sex 
Life,” is an exhaustive study 
of the rules which work for 
happy marriages and sex har¬ 
mony. 

It is a plain statement of 
scientific facts. It calls “a 
spade a spade.” It teaches 
each one of us how we may 
choose the mate who is suited 
to us and how by following 
the scientific laws of sexology 
we may achieve the supreme 
happiness of Life. 

It discusses the five planes 
on which a love-mate should 
be chosen. It tells how to dis¬ 
cover whether another’s tem¬ 
perament is suited to your own 
and how you may attain the 
maximum enjoyment from his 
or her companionship. 

It instructs in methods 
which enable you to know 
those who are unfitted for 
marriage, either through dis¬ 
ease or incompleteness. It 
teaches how to conduct a mag¬ 
netic courtship and win the 
one in all the world who can 
make you happy. 


It shows the 
rhythmic sex 
tides which are 
part of every 
woman’s life. It shows how to 
discover these periods and the 
rules which should govern a 
husband’s actions during them. 

It instructs in the mutual 
adjustment of sex relations— 
what to do if a man is sterile 
or a w T oman is barren; and 
how sex weakness can be 
cured and manhood restored 
without the use of a drop of 
medicine or drugs. 

It teaches frankly the sci¬ 
ence of copulation and perfect 
reproduction. It instructs the 
man in his duties toward his 
wife during the important 
period of pregnancy. 

It brings out the most dif¬ 
ficult thing in married life for 
the man and shows him plain¬ 
ly how he may overcome it. 

It is at once the most com¬ 
prehensive and clearly written 
book ever produced on this 
subject. It is a book that 
should be the guide and 
foundation for every marriage 
—the rule of life for every 
married couple. 


PRICE 


In Cloth 


$3.50 


David V. Bush, Pub., 225 N. Michigan Blvd., Chicago, Ill. 


103 







Character Analysis 

How To Read People At Sight 

By David V. Bush, D. D.—W. Waugh, Ph.D. 


T HOUSANDS of ambitious, well-meaning men and women are not 
reaching their goal of success in life for a lack of a definite knowl¬ 
edge of the differences in people. 

If these people only knew the principles of Character Analysis—how it 
enables one to quickly read another—they would lose no time in acquir¬ 
ing so important an asset. 

Business men lose customers; employees lose positions; husbands lose 
wives and wives husbands, friendships are broken—money is lost and 
mothers do not understand their own children all for the lack of a proper 
understanding of each other’s temperaments. 

To be able to correctly analyze another has a definite cash value—it 
has given men wealth, influence and leadership—placed women in posi¬ 
tions of social distinction and fame. 

To know how to read people at sight enables you to handle and man¬ 
age others—gives you a power that will return you vast dividends in 
wealth, friends and success. 

With the knowledge this book gives, you will be able to impress, con¬ 
vince and persuade others—you will be able to adjust yourself to the 
various personalities you meet without creating friction or antagonism. 

An understanding of Character Analysis will permit parents to know 
the peculiarities and temperaments of their children and better enable them 
to govern and direct them. With such knowledge parents will be able to 
create an environment conducive to the child’s benefit. The future work 
or profession of the children can be selected along lines for which they 
are best fitted to make a success. 

Teachers armed with an understanding of Character Analysis can in¬ 
telligently direct their pupils—can handle them without friction—can 
better understand the characteristics of the child and direct them along the 
right path. 

Business men will be better able to select types that conform to the 
job at hand and will better understand how to manage employees to get 
the best results. They will know how to meet different types of men and 
convince them. 

Salesmen will find a knowledge such as this the key to their success. 
To be able to know a prospective customer—to understand his idiosyn¬ 
crasy and temperament before attempting to sell him—to be able to 
work along a definite, well-defined plan suited to the man will assure 
more orders, friends and earnings. 

Never before has such a comprehensive and thorough treatise on this 
science been written. You will be quick to see the practicality, sim¬ 
plicity, and thoroughness with which the authors have gone into this 
subject. Character Analysis is a practical guide book to human nature. 


104 






This book goes fully into the differences of the five types. It explains 
the differences, peculiarities and characteristics of blondes and brunettes. 
It covers the front face, profile, hands, skin, nose, eyes, ears, mouth, 
chin, the walk, voice, handshake, personal habits, expression and hun¬ 
dreds of other points that have a direct bearing on Character. 

It contains eighty-four charts and pictures, each one a direct illustra¬ 
tion of some feature bearing on a particular type. The largest and most 
complete book of its kind published. 

A brief outline follows below: 

Brain Anatomy. 

The Five Human Types —How they run true to form. 

Head Types —Forehead, front face, profiles, features, high, low, broad, 
round, narrow, square, long and short heads. 

Color—Brunettes and Blondes —Their peculiarities and characteristics. 
What you are and why you are. 

Hands —Not “palmistry” but biology. 

Flexibility— Its meaning. 

Texture —Thin skin, delicate or rough, and what it means to you. 

Nose, Eyes, Ears, Mouth and Chin —Significance and expression, which 
show you why you act as you do; why you are where you are and how 
to make the best of your talents; how to protect yourself from the wily, 
the “clever,” the dishonest and the pretender. 

Home and Marriage —Types that should and should not marry each 
other. . 

Practical Parenthood. 

How you can make the most of your own type —Eliminating your weak 
points and how to build your strong points. 

In it you will find the latest discoveries in Psychology, Biology and 
Pedagogy that pertain to this subject. 

Be sure and read this book. It will open your eyes to a new world 
of understanding and point out the way to a greater success, no matter 
what your ambition in life is 

More than 432 pages, substantially bound in cloth—a regular gold 
mine of knowledge and actual facts. 

Price, only ....*... $7.50 

David V. Bush, Pub., 225 N. Michigan Blvd., Chicago, Ill. 


105 







PSYCHOANALYSIS 
Kinks in sub- 

"til© Mmd conscious mind entertain 

' .■■■ thoughts of fear, sickness, pov¬ 

erty, unhappiness—do you lack courage—have you been 
hampered in reaching your success goal—do you want to be 
ma’ster of self and your own destiny? Do you wish to con¬ 
quer disease—strengthen your personality—be more and do 
more? 

Here, then, is a way to overcome all these mental handicaps 
and develop within yourself constructive action. Dr. Bush, 
through his vast experience in handling thousands of cases, has 
proved beyond a doubt that all sickness, poverty, and unhappi¬ 
ness are caused by “KINKS” in the mind. When the store 
house of the intellect, the subconscious mind, becomes clogged 
with morbid thoughts and destructive suggestions, the physical 
being refuses to work in harmony. 

Dr. Bush tells you how to train your subconscious mind along 
the path of creative thinking. He points out the means of at¬ 
taining the very things in life that your better self has longed 
for. He explains how. you make your “Dreams of success come 
true” and he gives you actual examples. 

The secret of success, health and prosperity will no longer 
remain a secret to you, if you will read and follow the instruc¬ 
tions of this wonderful teacher. 

If you are sick, this book tells you why you are sick—it 
explains the mental processes that react on your physical na¬ 
ture—it places within your reach the means of curing yourself 
and others. After reading it you will understand better the 
process of positive thinking—and you will be able to attune 
your physical nature so that it 
will work in harmony with your 
mental nature—you will under¬ 
stand how to take the “Kinks” 
out of the mind. 

A book that may mean the 
turning point in your life^one 
that you should get and read 
now—without a day’s delay. 

Price, per copy...$1.00 


DAVID V. BUSH 

Publisher 

225 N. Michigan Blvd. 
Chicago Illinois 


106 











The Universality of 
the Master Mind 


The 

Highest Plane 
of 

Consciousness. 

How to Reach 
It. 

@> 

Its Rewards. 


vanced 


unrelenting i n 
its insis t e n c e 
upon the ac- 
ceptance of 
Christ and His 
teaching in the 
orthodox 
church as well 
as in the vari¬ 
ous new schools 
of Psychology, 
New Thought, 
Jewry and ad- 
thinking. “The 


This is one of 
the most mas¬ 
terful treatises 
on the relation 
of Pra c t i c a 1 
Psychology to 
practical Chris- 
t i a n i t y ever 
written, and is 
at the same 
time, a noble 
and inspiring 
study of the life 
of the Great Carpenter, 
whom Dr. Bush charac¬ 
terizes as the Master 
Mind of the Ages. To 
read this great book is to 
know the life of Jesus of 
Nazareth in a way no 
other writer has ever de¬ 
picted it. The book is 
prophetic, daring and 

Price, paper binding_ 


Universality of the Mas¬ 
ter Mind” marks a new 
epoch in applying the 
common sense princi¬ 
ples of Psychology to 
the daily practices of the 
organized churches of 
today. 

..50c 


David V. Bush, Pub., 225 N. Michigan Blvd., Chicago, Ill. 









GRIT AND GUMPTION 

“The truths a man carries about with him are 
his tools.” So said Oliver Wendell Holmes, more 
than half a century ago. Dr. Bush has gathered 
from his own life and from an observation of the 
lives of others a vast quantity of truths—every one 
tested in the crucible of experience—each a marker 
and guide stone to life’s achievement. 

Coupled with his original epigrams and sugges¬ 
tions he has delved deep into the lives of other suc¬ 
cessful men and women and dug out the actual 
WHY of their greatness and success. 

If because of the lack of Grit you have failed, this 
book points out to you the way to acquire Grit and 
make it help you over the rough place in life’s high¬ 
way. 

If for the lack of Gumption your dreams have 
not come true, this book will help you overcome 
timidity and encourage you to greater effort. 

This is a book for red-blooded, “up and doing” 
men and women who have a well defined goal and 
want to reach it. 

It will help you turn failure into success because 
it shows you HOW OTHERS have done so. 

It should be in the hands of all men and women 
who aspire to gain for themselves the better,* bigger 
things in life. 

More than 125 pages, bound in stiff cardboard 
coyer. Convenient pocket size. 

Price, per copy, only 

Paper.50c Cloth.$1.00 

David V. Bush, Publisher, 225 N. Michigan Blvd., Chicago, Ill. 


108 








*What Is 
Love? 


How to Keep 
It — How to 
Overcome Fail¬ 
ure and Ad¬ 
verse Environ¬ 
ment, 


T F we live in terms of love we attract love to 
A us. With universal love, wars could not be, 
poverty and despair would cease—all life would 
move in harmony. David V. Bush teaches 
in this volume how to secure and keep 
love. He opens his heart and gives you the 
secret of happiness through love. There are 
thousands who love him because of the con¬ 
tentment he has brought into their lives. If 
you are discontented—if there seems no hope 
for your future—if you are grouchy and ill 
tempered—if others treat you coldly—if you are 
lonely and heart hungry for friendship—you 
will profit greatly by the message Dr. Bush has 
for you in this book. 


Dr. Bush, in his quaint way, gives you some 
true anecdotes of what love has done. He shows 
how Universal Love creates higher ideals and 
opens up new worlds for those lonely souls who do not understand the 
philosophy of his teachings. 


*The 

Chemistry 

of 

Thought 


How Thought 
A f f e c t s the 
Body for 
Health or Sick¬ 
ness — Success, 
Friends, Pros- 
perity and 
Love. 


C OMBINED with this volume is an instruc¬ 
tive lesson on the Chemistry of Thought. 
Scientists tell us that our thoughts, whether 
for good or evil, bring a chemical reaction in 
our blood that affects our whole physical being. 
This is a very wonderful discovery and teaches 
us the value of control over our emotional 
thoughts and actions. Dr. Bush gives you the 
advantages of his experiments and knowledge 
about this strange mental process. It’s a thing 
that all should know about, because the seed 
you sow will come back to you. This is the in¬ 
evitable law of nature. What makes his mes¬ 
sage more interesting are the actual experiences 
he relates—stories that prove this truth. 

Thousands of people are sick because the 
emotional side of their nature is not controlled 
by their thoughts. To know how to direct the 
thoughts along the right path is a key that 
overcomes physical sickness. Dr. Bush tells 
you how to think for health and success. 


By all means read this book. It’s in¬ 
teresting, instructive and helpful. More 
than fifty pages, heavy cardboard cover. 

Price, only .50c 


♦This is from “Applied Psychology and Scientific Living.” 

David V. Bush, Pub., 225 N. Michigan Blvd., Chicago, Ill. 


109 













*How to 
Develop a 
Winning 
Personality 

How to Be 
Beautiful 
and 

Popular 

The Law of 
Abundance 

How to 
Double 
Your 
Efficiency 
and 

Earning 

Power 


Price.50c 

*From “Applied Psy¬ 
chology and Scientific 
Living.” Volume 1 of 
the “Fundamentals of 
Practical Psychology.” 


"PERHAPS at times you looked around 

you at the abundance of good things others 
had and envied them. Perhaps you have 
considered that luck so bountifully sup¬ 
plied these things. There is an abundance 
for you, too—a regular avalanche of life’s 
treasures if you but understand and apply 
the Law of Abundance. A very interesting- 
experience of Dr. Bush’s when he went 
from school to preach at a typical western 
prairie town, is the basis for his discovery 
of this law. He found by the long, hard 
road of experience that abundance may be 
had if one understands how to get it and 
is willing to pay the price. You will be 
amused as well as enthused by his story— 
and you will readily grasp the value of his 
experience and apply it to your personality. 
Dr. Bush claims that poverty is a disease— 
a sickness aggravated by a mental depres¬ 
sion. You will quickly see this and profit 
by his advice after reading this book. 

That mysterious thing known as person¬ 
ality ceases to cause wonderment after you 
read his message on “How to Develop Per¬ 
sonality.” Through your personality you 
not only achieve a full measure of success, 
but attract business and friends. Personality 
is something that cannot be made by barbers 
or tailors. Tt may be acquired only through 
mental processes. And through your per¬ 
sonality you become beautiful because the 
mind moulds the features. The power of 
a winning personality has always been the 
royal road to success. From bootblack to 
president by the might of personality has 
been the experience of some men. Can you 
afford not to know about and understand 
the secret of personality? You and every 
normal ^person have within yourself the 
power to change your entire personality. 
Get this book and understand the laws that 
will make you grow in power and person¬ 
ality. 

Nearly a hundred pages. 


David V. Bush, Pub., 225 N. Michigan Blvd., Chicago, Ill. 


110 









‘ The Functions of the Subconscious Mind 

Genius—Original Knowledge—Universal Mind 


Different Degrees and Planes 

What It Is—Where It Is—How It Works—Ilunch—Psy¬ 
choanalysis and the Subconscious 

No man need ever fly the black flag of failure if 
he understands the functions of the subconscious 
mind. 

Sickness, fear, despondency and other unnatural 
feelings may be banished through the workings of 
the subconscious mind. Dr. Bush has a compre¬ 
hensive understanding of the functions of the men¬ 
tal processes that control the subconscious mind. 
In a very plain understandable way he opens the 
door for you to wonderful possibilities through an 
understanding of its principles. 

If you are seeking a way to overcome fear, dis¬ 
couragement, ill health, bad habits Or failure, grasp 
the opportunity offered in this volume and forever 
rid yourself of these destructive conditions. 

Learn how to train the subconscious mind to help 
you gain the bigger, better things in life—whether 
it be position, wealth, influence or friends. 

Know that your subconscious mind is a positive 
element in your life—a thing that can be moulded 
into power for your good. 

Bound in paper, price...50c 


*This is from “Applied Psychology and Scientific Living.” Volume I 
of “Fundamentals of Practical Psychology.” 

David V. Bush, Pub., 225 N. Michigan Blvd., Chicago, Ill. 










•SMILE! 

SMILE! 

SMILE! 

Fear, Man’s Worst Enemy 
Where It First Came From 
and How It Can Be Eliminated 
After This Life, What? 

Smile and the world laughs with you. Weep and the world 
laughs at you. A genial smile will warm the cockles of the 
coldest heart. The power of laughter—the frankness of a pleas¬ 
ant smiling countenance will gain you friendships and drive 
away dull care. Dr. Bush gives many examples of this and 
explains just how laughter causes a physical change that bene¬ 
fits and makes a broader and better life. Through Dr. Bush’s 
early struggles, when poverty and discouragement were with him 
day and night—he never failed to smile. You will realize the 
value of laughter after reading this book. 

It has been said that more people die from FEAR each year 
than from all sickness. Dr. Bush thus terms FEAR, MAN’S 
WORST ENEMY. He explains how fear paralyzes the heart 
—how it retards ambition, how it makes men timid and places 
them at the mercy of others. If you are a mental coward, it’s 
time for you to pull up short and take stock. You can never 
expect to be a leader if you are afraid to go alone. Dr. Bush 
tells you how to conquer this Arch Enemy of Mankind. He 
emphasizes his story with examples and gives you the simple 
secret of crushing this disturber. Fear becomes less a menace 
when you learn how to conquer it. 

Price .*.—50c 


*This is from “Applied Psychology and Scientific Living.” Volume 1 
of ‘‘Fundamentals of Practical Psychology.” 

David V. Bush, Pub., 225 N. Michigan Blvd., Chicago, Ill. 


\ 


112 








“Bush Famous Little Library” 


A Series of 25c Booklets that Will 
Help You Find Your Niche in Life 
By DAVID V. BUSH 

The Influence of Suggestion and 
Auto-Suggestion 

In this booklet David V. Bush discusses Suggestion and Auto¬ 
suggestion from a different angle than that in “Practical Psychology 
and Sex Life” and “Applied Psychology and Scientific Living.” He 
takes the practical side of Suggestion and points out its value and use¬ 
fulness. He explains the limitations of Suggestion and deals in a different 
way with the mental laws that control this powerful factor for your suc¬ 
cess. No matter what thought you have given to this interesting subject 
—no matter how much you have studied Suggestion, you will be sur¬ 
prised and delighted with the plain everyday way in which Dr. Bush 
explains this mental phenomenon. 

This is a different angle of Suggestion than in either “Applied Psychol¬ 
ogy and Scientific Living” or “Practical Psychology and Sex Life.” 
This pamphlet not only deals differently with the law of Suggestion as 
mentioned above, but it is most entertaining, readable and likeable from 
the practical side of suggestion. There will be stimulation, inspiration and 
mental cerebration in reading this pamphlet—“The Influence of Sug¬ 
gestion.” 

You will welcome this booklet as a new avenue for increasing your 
knowledge of this fascinating study and you will acquire a newer and 
different understanding of its usefulness. 

By all means secure this book without delay. Your copy is ready. 
Just 25 cents, coin or stamps, will start it by first mail. 

David V. Bush, Publisher, 225 N. Michigan Blvd., Chicago, Ill. 


113 








HOW TO VISUALIZE 


Rules for Visualizing 


T O visualize and concentrate successfully, certain definite 
principles underlying the laws that control the functions 
of the mind must be understood and applied. My experi¬ 
ence in thousands of cases shows that failure is often due to the 
wrong application of these laws—to a misunderstanding of the 
mental processes necessary to properly focus the thought waves 
upon some definite desire and the urge of the conscious mind 
for too hasty action. 

The laws of visualization and concentration are well defined 
and when properly exercised are without limitation as to suc¬ 
cess, but to accomplish results one must understand and use 
these laws properly. 

You will more readily grasp the principle that governs the 
laws of visualization and concentration after reading this 
book. 

In it, David V. Bush has gone right down to bed rock—he 
thoroughly explains these necessary laws—he puts you right 
and shows you your mistakes—he starts you off on the right 
foot so that you may apply these laws for your benefit and 
profit. 

Dr. Bush believes, from his own vast experience, that more 
people fail on concentration and visualization than on any other 
operation of the laws of mind now being studied or applied, 
because they only partly understand these laws. In this pam¬ 
phlet he shows why the vast majority of people fail in visual¬ 
izing. There are natural laws which are very often cross-cir¬ 
cuited by well intentioned people trying to operate them for 
their good, all because they fail to understand the right way. 
You will understand visualization after you read “How to Visu¬ 
alize.” 


Send for this book today—you will understand this subject 
after reading it—you need it now—send 25c in stamps or coin. 

DAVID V. BUSH, Publisher 
225 N. Michigan Blvd. Chicago, Ill. 


114 






Affirmations and How to 
Use Them 

The importance of the principle of affirmation in bringing 
into manifestation any desired condition or thing is now recog¬ 
nized by nearly every one; by all Psychologists, all students 
of the Silence, by Scientific men and by almost all church 
members and non-church members. 

This new booklet on Affirmations and How to Use Them, 
by David V. Bush, is intended as a handbook for all who 
desire to use the principle of affirming in their daily lives, 
affirming health, success and happiness. This booklet contains 
affirmations for use in approximately one hundred conditions 
and situations, both general and specific. The affirmations 
given will be effective in practically any conceivable case. They 
cover the field of abundance, success, prosperity, happiness, 
love, business, domestic inharmony and health, and they 
will also suggest to the user other affirmations to fit his own 
particular desires and requirements. There are specific affirma¬ 
tions for specific diseases, conditions and difficulties. 

This book is a gold mine for those who would apply 
the psychological law of affirmation and formula. By its use 
one can bring into his life anything he desires—health, wealth, 
position, power, peace; by its use he can overcome any handicap, 
any obstacle, any disease, and win for himself his divine inheri¬ 
tance from God. 

Convenient size for pocket or handbag. 

Paper cover, 48 pages. 

Price, 25 cents. 

David V. Bush, Publisher, 225 N. Michigan Blvd., Chicago, Ill. 


115 






The Hidden Power 
of Thought 

People who were ill have been shown by David V. Bush how 
to become well and strong by a method to which other mental 
science movements were as the first step in a mammoth, far- 
reaching stairway. 

The worried and the nervous have been shown how to rise 
above their mental and nervous troubles in a single evening 
and how to attack and solve their problems with a keener mind 
unhampered by despair. 

An Astounding New Power 

But that isn’t all. As wonderful as it is, to have the secret of mental 
and physical health in one’s grasp—there is a still greater force at work 
in the universe. This force can be harnessed in such a way as to bring 
us the MATERIAL things we want—money, power, influence, no mat¬ 
ter what it is. And Dr. Bush has harnessed this force; has proved its 
value in his own case; and has proved time and again that he can show 
others how to use this power. 

“By your method of visualization I secured the funds to build my 
home,” writes one of Dr. Bush’s Chicago listeners. Mrs. Mary Roberts 
of Denver writes, “My salary was increased 40% in one week by fol¬ 
lowing your psychological method and my powers of salesmanship were 
DOUBLED.” 

When You Need This Book 

Are you nervous or depressed? Do you feel old? Have you lost your 

>grip? Have you a worrying disposition? Have you a personality that 

fails to attract others? Are you timid? Are you misunderstood? Do 

others seem inclined to give you always the worst of everything? Do 

you lack the aggressiveness necessary to bring you position and power? 
Are you in ill health? Have you any chronic disease? Is anyone in 
your family or among your friends so affected? Are your children willful 
and disobedient? 

If so, you need this book. Send for it at once. Read and practice the 
teachings of “The Hidden Power of Thought” and begin to unearth the 
great latent powers within you. 

Heavy cardboard cover, 48 pages, price 25c per copy. 

DAVID V. BUSH, Publisher 

225 N. Michigan Blvd. Chicago, Ill. 


116 






WHAT TO EAT 

Your capacity for constructive thinking is in exact 
ratio to the kind of food you put into your stomach. 
Your physical being and cellular development is re¬ 
tarded or improved by the food you eat. Sickness 
is, in many instances, the result of wrong diet. 

“What to Eat” is a book that you must read. It 
shows you the value of eating right—it explains the 
cause of disease from wrong eating—it gives you 
the proper diet and explains why. 

Thousands of people not only eat too much, but 
eat the wrong kind of food in the wrong way and at 
the wrong time. 

To succeed—to have poise and courage—to be 
immune from sickness—to be strong and sturdy— 
to think fast and act quickly—to be married happily 
—consider your diet. 

All life is a battle for place—the fittest only sur¬ 
vive—stop putting poison into your stomach—learn 
the secret of vigorous health and long life. 

You will want this book now. Only a limited 
number will be printed. Heavy cardboard cover— 
price only 25 cents per copy. 

DAVID V. BUSH, Publisher 
225 N. Michigan Blvd. Chicago, Ill. 


117 






THE SILENCE 

What It Is and How To Use It 

The power of Mind by right thinking to gain 
health, success, and happiness has been proved In 
thousands of cases. 

Right thinking moulds character, makes happi¬ 
ness—restores lost health and rejuvenates the en¬ 
tire being. Only through the action of a passive 
mind—a mind free from turmoil and disorder—can 
we attune our positive elements to receive and act 
upon positive thoughts. 

In “The Silence,” Dr. Bush has opened the door 
of hope to all men and women who are earnestly 
seeking a way to re-harmonize themselves for suc¬ 
cess, health and happiness. 

This book explains fully the value of the 
“Silence,” and tells you just how to enter the Silence 
for healing vibrations. 

It gives you the affirmations to use and tells you 
when and how to use them. 

This book will be of practical help and inspiration 
to you—it will help you attain many good things 
in life—it will show you how to restore good health 
to others and yourself. 

You must surely get it. Send for a copy. 

Price, by mail, 25 cents. 

DAVID V. BUSH, Publisher 
225 N. Michigan Blvd. Chicago, Ill. 


118 






*WHAT IS GOD? 

What is your idea of God? Do you think of God as a great 
being, living above the clouds, handing out health and wealth 
to some, and death and damnation to others ? Does your 
thought of God fill you with fear and gloom, or with joy and 
happiness ? 

Read what David V. Bush has to say of what God is. Dr. 
Bush will change your orthodox idea of a terrifying, death¬ 
dealing, penalizing God into the new concept of the Essence 
of All-Good, health, wealth, success, joy, strength, power, 
abundance and all else desirable. The author shows that while 
God is the power that guides us aright, He leaves it to our 
own subconscious inner powers to penalize us when we do 
wrong. 

Thousands have tried to define Him—to grasp an under¬ 
standing of His divine Spirit—David V. Bush, the noted lec¬ 
turer, teacher and psychologist, has written a very interesting- 
little book in which he deals with the Where and the How of 
Go. 

His answer to “What is God” is one that will awaken you 
to a new understanding of God. You will realize after reading 
this interesting book why God is your Guide and Counsellor 
at all times—How He is—Why He is—and How you may 
understand Him. 

This author shows that we are part of the All-good, and 
therefore, we are part of God,‘and as such we have the power 
that He has. 

There is comfort, wisdom, and satisfaction in this little 
volume, ^nd if you read it once, you will reread it many times 
for the joy and consolation which it gives. 

Do not miss reading this new and intensely interesting an¬ 
swer to “What Is God?” 

Heavy cardboard cover—price, per copy, 25c. 

*This is taken from “Applied Psychology and Scientific Living.” 

DAVID V. BUSH, Publisher 
225 N. Michigan Blvd. Chicago, Ill. 


119 







How to Demonstrate 
Prosperity 

SELF-ANALYSIS CHART 

M OST people fail to become prosperous be¬ 
cause they lack a definite working plan. 
David V. Bush has prepared a simple 
chart so that you may analyze your failings and 
conquer them. With it you may demonstrate pros¬ 
perity—it will point out your weak points and show 
the way to actual accomplishment. 

Whatever your walk in life—no matter how many 
failures you have had—no matter how discouraged 
and despondent you may feel—you need this self- 
analysis chart right now. Send for it today. Just 
25c, money order or stamps. 


SPECIAL OFFER 

Order 8 of the 25c books for $2.00 
and you may have FREE two others 
of this series. 

Only $2.00 (instead of $2.50) will 
bring to you ten of these priceless 
books. 

Send all orders to 

DAVID V. BUSH, Publisher 
225 N. Michigan Blvd. Chicago, Ill. 


120 







“Bush Famous Little Library” 

A series of 25c books that will help you find your 
niche in life, and bring to you Success, Health and 
Happiness. 

By DAVID V. BUSH 

1. How to Demonstrate Prosperity, including 
“Self-Analysis Chart.” 

2. How to Visualize—“Rules for Visualizing.” 

3. The Influence of Suggestion and Auto-sug¬ 
gestion. 

4. The Silence, What It Is and IIow to Use It. 

5. What to Eat—Scientific Eating. 

6. *What Is God? 

7. The Hidden Power of Thought (Formerly 
Your Mind Power). 

8. Affirmations and How to Use Them. 

9. Why Others Fail. 

10. Latent Talent. 

SPECIAL OFFER 

Order 8 of the 25c books for $2.00 and you may 
have FREE two others of this series. 

Only $2.00 (instead of $2.50) will bring to you 
ten of these priceless books. 

•Taken from Applied Psychology and Scientific Living. Vol. I of 
The Fundamentals of Practical Psychology. 

Address DAVID V. BUSH, Publisher 
225 N. Michigan Blvd. Chicago, Ill. 





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WORKS OF DAVID V. BUSH 


Cloth Novelette 

Character Analysis—How to Read People 


at Sight .$7.50 

Inspirational Poems. 1.75 $2.50 

Poems of Mastery and Love Verse. 1.50 2.25 

Soul Poems and Love Lyrics. 1.50 2.25 


Psychoanalysis—Kinks in the Mind—Paper 1.00 


Fundamentals of Practical Psychology 

A series of books on the Fundamentals of Practical Psychol¬ 
ogy, covering the field of Success, Health and Happiness. The 
list of books in this series, which are now ready and in process 


of preparation, follows: 

Cloth 

VoL I. Applied Psychology and Scientific 

Living.$ 3.50 

VoL II. Psychology of Success (Formerly 

Will Power and Success). 2.50 

Vol. III. Practical Psychology and Sex Life 

(Students Only) . 25.00 

Vol. IV. Psychology of Sex (How to Make 

Love and Marry). 3.50 

Vol. V. Psychology of Healing. 3.50 

Vol. VI, How to Put the Subconscious Mind 

to Work . 3.50 

Vol. VII. Psychology of Emotion (How to 

Analyze Yourself and Others). 2.50 

Vol. VIII. Psychoanalysis (How to Tap Your 

Power of Mind). 2.50 

Vol. IX. Grit and Gumption (The Psychol¬ 
ogy of Achievement)... 1.00 

Vol. X. Universality of the Master Mind 
(The Psychology of Universal 
Contentment) . 1,00 

Address DAVID V. BUSH, Publisher 


225 N. Michigan Blvd. Chicago, Ill. 



























